Less time editing. More time for creating.

Two rows of product shot thumbnails of handbags, cosmetics, and clothing that show the Upload Images, Remove Backgrounds, and Color Background tools in Firefly for multiple images at a time.

Replace backgrounds in batches.

Remove backgrounds from large quantities of files at once and replace them with an uploaded image or a solid color background. This is an ideal way to streamline digital merchandising, enhance eCommerce workflows, prepare corporate or event headshots, and much more.

Crop it all in an instant.

Automatically crop with detected focal point on multiple images at once. Fit the exact dimensions needed for social media, email campaigns, web banners, product listings, and more.

A cluster of several images of the same skateboarder on a ramp with different cropping and focal points for specific social media sites, like Facebook and Instagram, are shown with the Firefly Crop tool.
Thumbnail images of people, landmarks, and buildings are shown at sunset with consistent lighting and color in the Firefly Color Grade tool.

Consistent, High-Quality Color Grading at Scale.

Apply professional-grade color adjustments across large batches of images effortlessly. Automate exposure, contrast, and tone corrections or apply custom Lightroom presets to maintain a cohesive visual style.

Resize videos to any ratio (coming soon).

Reframe videos while keeping the point of interest centered. Detect scene changes automatically for precise reframing and seamlessly add logos, branding, and graphics with overlay compositing.

Three product shots of cosmetic bottles surrounded by purple flowers in different sizes are shown with Firefly Resize and Reframe Video tool.
Two photos of a blue morpho butterfly resting on a dandelion puffball, with content being added to second photo using the Generative expand tool.

More actions coming soon.

  • Resize with generative expand: Extend any image with new content that blends right into the scene and fits any size or dimension.
  • Brand check: Scan assets for brand compliance, flagging those that need adjustments.

Learn more about other Firefly solutions.

Firefly Enterprise Solutions

Meet the high demand for content by accelerating ideation and editing and streamlining bulk production and assembly.

Learn more | Learn more about Firefly Enterprise Solutions

Firefly Services

Speed up repetitive, time-consuming production tasks and power highly relevant experiences across audiences, markets, channels, and formats.

Learn more | Learn more about Firefly Services

Firefly Custom Models

Give your teams creative freedom while delivering on-brand content across your organization by training generative AI using your own assets.

Learn more | Learn more about Firefly Custom Models

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