

Firefly Creative Production
Streamline high-volume tasks with low effort.
With out-of-the-box workflows and a no-code interface, Adobe Firefly Creative Production makes common edits a breeze. Replace backgrounds, crop images, and color grade on thousands of files all at once.
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Less time editing. More time for creating.

Replace backgrounds in batches.
Remove backgrounds from large quantities of files at once and replace them with an uploaded image or a solid color background. This is an ideal way to streamline digital merchandising, enhance eCommerce workflows, prepare corporate or event headshots, and much more.
Crop it all in an instant.
Automatically crop with detected focal point on multiple images at once. Fit the exact dimensions needed for social media, email campaigns, web banners, product listings, and more.


Consistent, High-Quality Color Grading at Scale.
Apply professional-grade color adjustments across large batches of images effortlessly. Automate exposure, contrast, and tone corrections or apply custom Lightroom presets to maintain a cohesive visual style.
Resize videos to any ratio (coming soon).
Reframe videos while keeping the point of interest centered. Detect scene changes automatically for precise reframing and seamlessly add logos, branding, and graphics with overlay compositing.


More actions coming soon.
- Resize with generative expand: Extend any image with new content that blends right into the scene and fits any size or dimension.
- Brand check: Scan assets for brand compliance, flagging those that need adjustments.
Learn more about other Firefly solutions.
Firefly Enterprise Solutions
Meet the high demand for content by accelerating ideation and editing and streamlining bulk production and assembly.
Firefly Services
Speed up repetitive, time-consuming production tasks and power highly relevant experiences across audiences, markets, channels, and formats.
Firefly Custom Models
Give your teams creative freedom while delivering on-brand content across your organization by training generative AI using your own assets.