Adobe Firefly Resources

How brands win with human and agent audiences.

Human, agent, and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.

Operationalizing AI for scaled content production.

Explore how the evolving role of the Creative Technologist drives scalable content production with measurable ROI.

Explore creative-led workflow automation.

Scale your content supply chain with creative automation for versioning, localization, product imagery, video adaptation and 3D outputs.

Brands unlock creativity and efficiency with AI.

Explore how brands use Adobe Firefly’s generative AI to boost creativity, transform workflows, and deliver campaigns with speed and impact.

Agentic AI and the future of marketing.

How agentic AI is reshaping CXO, brand visibility, and customer engagement — and what marketers must do next.

Nestlé transforms global marketing with Adobe Firefly.

Nestlé modernizes marketing operations and delivers more relevant, personalized experiences across global markets with Adobe Firefly.

Firefly Pulse: Exploring visual trends in Firefly

Firefly Pulse leverages insights from millions of prompts to provide insight into the moments shaping the cultural zeitgeist

Comcast Xfinity scales on-brand creative output by 10x.

Comcast Xfinity accelerates on-brand creative campaign production using Adobe Brand Intelligence.

DICK’S Sporting Goods personalizes athlete engagement.

DICK’S Sporting Goods and Adobe partner to deliver personalized athlete experiences.