An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.
An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.
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Adobe CX Enterprise Coworker

Orchestrate customer experiences with automated workflows.

Turn your goals into orchestrated action. Adobe CX Enterprise Coworker coordinates agents across analytics, content creation, journeys, and more using your enterprise context — with governance and human oversight built in.

Watch demo | Watch demo of CX Enterprise Coworker demo video

An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.
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Build a campaign with Coworker today.

Try it now | Try it now campaign with coworker

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Build a campaign with Coworker today.

Try it now | Try it now campaign with coworker

The agentic engine for customer experience workflows.

From global campaigns to customer engagement to marketing operations, CX Enterprise Coworker automates end-to-end workflows so your team can reach goals faster and with greater precision.

  1. AI teammate
  2. Automated workflows
  3. Always-on intelligence
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Screenshot showing the different sources that CX Enterprise Coworker ingests.

An enterprise AI-powered teammate built for CX and marketing work.

Whether you’re launching campaigns or responding to new signals, CX Enterprise Coworker keeps work moving.

Grounded in your brand, business processes, and customer context, it continuously evaluates outcomes, routes approvals at the right moments, and drives coordinated actions across workflows to deliver the right experiences.

Snapshot of a prompt, alert, and plan being created in a sequence.

Move from ideation to approval to execution with one connected workflow.

CX Enterprise Coworker coordinates the steps between planning and execution — connecting data, routing approvals, and triggering the right actions across Adobe and third-party applications. Instead of stitching together systems and handoffs manually, teams can keep work moving through a governed workflow built for enterprise scale.

Snapshot of CX Enterprise Coworker evaluating, learning, and adjusting the outcome.

Customer experiences that get smarter over time.

CX Enterprise Coworker adapts as conditions change, rather than following a fixed path.

It monitors performance signals, evaluates outcomes against your objectives, and adjusts actions in real time — refining audiences, updating content, or triggering new actions based on what’s working.

With persistent context and long-term memory across workflows, teams don’t just complete tasks faster, they deliver better outcomes.

CX Enterprise Coworker helps marketing teams turn complexity into impact.

From individual tasks to complex workflows, Coworker Chat, Campaigns, and Projects ensure every output is grounded in your business context — so your team can execute with confidence and speed.

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Chat

Transform the way your team works. From insights extraction to content generation, Coworker Chat empowers practitioners to complete complex tasks through natural language.

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Campaigns

Designed for agile marketing teams, Coworker Campaigns lets you build and launch campaigns from a single prompt. Describe your goal, upload an audience, and it generates on-brand assets, recommends a campaign plan, and maps the customer journey.

Try Coworker Campaigns today

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Projects (coming soon)

For work that spans enterprise teams and timelines, Coworker Projects is your always-on teammate for end-to-end execution that transform your business outcomes. Set a goal and it coordinates across people and agents to move work from planning to delivery in one collaborative workspace.

Learn more about CX Enterprise Coworker.

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CX Enterprise Coworker FAQs.

What is AI marketing workflow automation?

AI marketing workflow automation uses artificial intelligence to handle repetitive, rules-based marketing tasks (like routing requests, creating campaigns from briefs, or triggering journeys), so teams can focus on strategy and creativity instead of manual operations.

How does Adobe CX Enterprise Coworker improve marketing efficiency and performance?

CX Enterprise Coworker streamlines end-to-end marketing work by acting as an AI teammate that supports campaigns, automates approvals and handoffs, and surfaces real-time insights. It helps teams launch faster, reduce errors, and keep projects on time and on budget while maintaining governance and auditability.

What types of marketing workflows can be automated with Adobe CX Enterprise Coworker?

It can automate campaign and project setup, intake and routing of briefs and requests, task and approval workflows, content review and feedback cycles, status reporting, and basic analytics and insights across channels.

How does CX Enterprise Coworker differ from traditional agents?

Traditional agents complete singular tasks using question-and-answer interactions. CX Enterprise Coworker is able to take multiple actions after a goal and parameters have been defined. Acting as an AI teammate embedded within planning, production, and workflow tools, it can help teams execute customer experience orchestration tasks across the entire customer lifecycle.

How does CX Enterprise Coworker connect with Adobe Experience Platform Agent Orchestrator?

The orchestration layer behind CX Enterprise Coworker is CX enterprise harness—an evolution of Adobe Experience Platform Agent Orchestrator. This architecture combines LLM reasoning with skills to guide execution and task delegation until a goal is achieved. It is integrated across Adobe applications and designed to interoperate with other agentic systems.

How does CX Enterprise Coworker connect with Adobe’s specialized agents and skills?

Adobe’s specialized agents and skills are complementary to CX Enterprise Coworker. They provide the blueprint for agentic execution of specific tasks such as audience creation, journey optimization and gathering insights, while CX Enterprise Coworker serves as the team captain, orchestrating customer experience tasks across tools and marketers. With skills, customers can tailor the steps for specific tasks, enabling CX Enterprise Coworker to operate with persistent agency defined by marketers.

Let us show you the full power of Adobe CX Enterprise Coworker.

Marketo Configurator Thursday, June 11, 2026 at 15:59
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