An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.
An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.

ADOBE CX ENTERPRISE COWORKER

From manual coordination to agentic orchestration.

Define your goals and let Adobe CX Enterprise Coworker orchestrate and execute work in the background, so your teams can deliver world-class experiences faster, smarter, and at enterprise scale.

An AI marketing workflow UI where a competitor sale alert triggers automated "Serum" and "Lip Essentials" ad creation, followed by final governance approval.

It's not just faster execution. It’s better outcomes.

Adobe CX Enterprise Coworker removes the friction of execution by handling coordination and operational complexity behind the scenes, freeing marketers to apply their expertise and deliver experiences at scale.

Screenshot showing the different sources that CX Enterprise Coworker ingests.

An AI-powered teammate that helps turn ideas into impact.

Whether updating campaigns or responding to new signals, CX Enterprise Coworker keeps work moving without constant oversight.

Grounded in your brand, customer, and channel intelligence, it continuously evaluates outcomes and applies checks and balances to stay aligned with your objectives, so the right actions happen faster and more consistently across every experience.

Set the goal. CX Enterprise Coworker handles the rest.

You define the outcome — whether it’s launching a campaign, optimizing a journey, or responding to a market signal. CX Enterprise Coworker builds and executes the workflow required to achieve it, pulling in the right data, activating specialized agents, and sequencing each step based on your parameters.

Snapshot of a prompt, alert, and plan being created in a sequence.
Snapshot of CX Enterprise Coworker evaluating, learning, and adjusting the outcome.

Marketing that gets better with every iteration.

CX Enterprise Coworker adapts as conditions change, rather than following a fixed path.

It monitors performance signals, evaluates outcomes against your objectives, and adjusts actions in real time — continuously refining audiences, updating content, resequencing steps, or triggering new actions based on what’s working and what’s not.

CX Enterprise Coworker doesn’t just complete tasks. It actively works toward better results, helping your team reach goals faster and with greater precision.

Where marketers activate CX Enterprise Coworker.

CX Enterprise Coworker helps teams operate more efficiently, engage customers more effectively, and execute campaigns faster.

Operations

Monitor data, coordinate workflows, and ensure systems run smoothly.

Customer engagement

Adapt journeys in real time based on customer behavior and performance signals.

Campaigns

Launch and optimize campaigns faster with continuous updates to content and audiences.

CX Enterprise Coworker FAQs.