Now available: Firefly Custom Models in Adobe Photoshop.
Bring your brand into Photoshop. Create on-brand images, explore variations, accelerate production, and keep your teams aligned from first concept to ready-to‑ship assets.
Empower every team to create content that’s true to your brand.
Build models with a simple, self-serve experience.
Train commercially safe Adobe Firefly generative AI models using a small set of your brand-approved assets to create content for specific audiences and channels.
Preview, test, and refine models to ensure content matches your brand and vision.
Share and manage custom models across your organization to streamline teamwork and maintain brand consistency.
Tailor content using advanced style capabilities, including composition reference, style reference, and effects presets.
Help creative and marketing teams quickly produce high-quality campaign assets, localized variations, and channel-specific content while maintaining brand consistency.
Scale high-quality, production-ready images with unparalleled brand consistency.
Quickly adapt assets for specific regions, audiences, events, seasons, and platforms.
Shorten time to market with efficient creative and production workflows.
Create on-brand content in the tools your teams already use.
Firefly Custom Models bring your brand identity into every creative workflow, so teams can produce consistent content at any scale.
Quickly create and iterate in your brand style, from the first idea to the final concept, with custom models in the Adobe Firefly web app and Adobe Firefly Boards.
Create production-ready assets with AI that knows your brand, directly in Photoshop.
Automate brand-consistent asset production at the scale campaigns demand with Firefly Creative Production for Enterprise (coming soon) and the Firefly Custom Models API.
Empower marketers to confidently create and adapt assets with custom models in Adobe Express.
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Protect brand integrity with enterprise-grade guardrails.
Easily deploy specific models to designated team members to safeguard your brand.
Keep content secure with custom models that are only available to your organization.
Trust that your enterprise content will never be used to train Adobe’s foundational Firefly generative AI models.
Manage access, training, review, and usage controls across teams and workflows to ensure the right users create aligned brand and campaign content.
Publish with confidence knowing content credentials are attached to every generated asset to help promote transparency and recognize image sources.
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Use Firefly Custom Models to create the visual foundation for your marketing activities.
Leading enterprises use Firefly Custom Models to generate images aligned with campaign styles, global brand guidelines, and character themes. Teams deliver banner ads, social media posts, paid media ads, webpage hero images, packaging, avatars, and more with ease.
Extend photoshoots with uniform visuals.
Maintain brand consistency across touchpoints, including web, paid media, emails, and social.
Firefly Custom Models are fine-tuned Firefly generative AI models that you train with your own assets that can be used to generate customized content.
Firefly Custom Models require an enterprise license and Adobe storage for business. For more details on eligibility, reach out to your enterprise sales specialist or request more information.
Firefly Custom Models are natively integrated with Adobe apps — including Firefly Services, GenStudio for Performance Marketing, and Adobe Express — so your teams can confidently generate content tailored to the brand across their content supply chain.
Yes. Firefly Custom Models allow organizations to train generative AI using their own branded assets. This enables teams to create brand-aligned visuals on demand while preserving consistency across marketing and product content.
Organizations in marketing-heavy sectors — such as retail, consumer goods, financial services, healthcare, and education — see strong ROI from Firefly Custom Models. These industries rely on consistent visual identity, localized content, and high-volume asset production that can be automated with brand-safe generative AI.
By enabling prompt-based generation of on-brand images and campaign assets, Firefly Custom Models let teams generate content variations in minutes, improving speed-to-market and freeing up design time for strategic initiatives.
Yes. Enterprise teams can see gains in content velocity, reduced turnaround times, and lower production costs.
Custom Models are trained using high-quality JPG or PNG images. Recommended specs include 2048x2048, minimum 1024×1024 resolution, max 16:9 or 9:16 aspect ratio, and file sizes below 50 MB.
Let us show you the full power of Adobe Firefly Custom Models.
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Train Firefly generative AI using your own assets.
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Supercharge your team’s creativity and constantly maintain your brand’s look and feel with Firefly Custom Models.
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