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Content as a Service v3 - Firefly-business custom models - Tuesday, October 6, 2026 at 14:56
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Now available: Hex colors and vector graphics in Firefly Custom Models.
Use precise hex color code matching and vector graphic generation to help create on-brand assets with greater creative control.
Empower your teams to create content that’s aligned with your brand.
Build models with a simple, self-serve experience.
Train commercially safe Adobe Firefly generative AI models using a small set of your brand-approved assets to create content for specific audiences and channels.
- Preview, test, and refine models to help content match your brand and vision.
- Share and manage custom models across your organization to streamline teamwork and maintain brand consistency.
- Tailor content using advanced capabilities, including hex codes and reference images for composition, style, and more.
Scale on-brand content creation.
Help creative and marketing teams quickly produce high-quality campaign assets, localized variations, and channel-specific content while maintaining brand consistency.
- Scale high-quality, production-ready images and vector graphics with greater brand consistency.
- Quickly adapt assets for specific regions, audiences, events, seasons, and platforms.
- Shorten time to market with efficient creative and production workflows.
- Rapidly respond to cultural shifts, competitive activity, and emerging trends.
Create on-brand content in the tools your teams already use.
Firefly Custom Models bring your brand identity across your creative workflows, so teams can produce more consistent content with ease.
- Quickly create and iterate in your brand style, from the first idea to the final concept, with custom models in the Adobe Firefly web app and Adobe Firefly Boards.
- Create production-ready assets with AI that is trained on your brand assets, directly in Photoshop.
- Automate brand-consistent asset production at the scale campaigns demand with Firefly Creative Production for Enterprise and the Firefly Custom Models API.
- Leverage custom models in Adobe GenStudio for Performance Marketing to create and activate personalized content for targeted campaigns.
- Empower marketers to create and adapt assets with custom models in Adobe Express.
Protect brand integrity with enterprise-grade guardrails.
Easily deploy specific models to designated team members to help safeguard your brand.
- Your enterprise content isn’t used to train Adobe’s foundational Firefly generative AI models.
- Manage access, training, review, and usage controls across teams and workflows so that the right users create aligned brand and campaign content.
- Promote transparency and recognize image sources with content credentials attached to generated assets.
Use Firefly Custom Models to create the visual foundation for your marketing activities.
Leading enterprises use Firefly Custom Models to generate on-brand images for campaigns and activations, including photoshoots, characters, illustrations, icons, graphics, and product backdrops. Teams deliver banner ads, social media posts, paid media ads, webpage hero images, packaging, avatars, and more with ease.
Extend photoshoots with uniform visuals.
Maintain brand consistency across touchpoints, including web, paid media, emails, and social.
Generate captivating characters.
Create characters, mascots, and avatars that fit a consistent aesthetic and drive engagement.
Create on-brand icons and illustrations.
Build libraries of tailored, brand-inspired images for a cohesive brand experience.
Localize and personalize asset backgrounds.
Empower distributed teams to create images for social media and advertisements that reflect local cultures while staying aligned with your overall brand.
Deliver on-brand omnichannel experiences.
Make your global brand style consistent across all markets and channels — from packaging to advertisements.
Accelerate design and ideation.
Inspire creativity and streamline conceptualization while maintaining brand consistency.
Leading brands use Firefly Custom Models to scale on-brand content.
Questions? We have answers.
Firefly Custom Models are fine-tuned Firefly generative AI models that are trained with a brand's assets and used to generate customized content.
Firefly Custom Models require an enterprise license and Adobe storage for business. For more details on eligibility, reach out to your enterprise sales specialist or request more information.
Firefly Custom Models are natively integrated with Adobe apps — including Firefly Creative Production for enterprise, Photoshop, GenStudio for Performance Marketing, and Adobe Express — so teams can generate content tailored to their brand across the content supply chain.
Yes. Firefly Custom Models allow organizations to train generative AI using their own branded assets, that they have the right to use, to help create brand-aligned visuals across marketing and product content.
Organizations in marketing-heavy sectors — such as retail, consumer goods, financial services, and healthcare — can use Firefly Custom Models. These industries rely on consistent visual identity, localized content, and high-volume asset production with generative AI designed for commercial use. Organizations in regulated industries remain responsible for their own advertising and regulatory requirements.
By enabling prompt-based generation of on-brand images and campaign assets, Firefly Custom Models can help teams generate concepts and content variations more quickly, improving speed-to-market, and freeing up design time for higher value work.
Firefly Custom Models can help enterprise teams increase content velocity and reduce turnaround times, and lower production costs. Results vary.
Custom Models are trained using high-quality JPG or PNG images. Recommended specs include 2048x2048, minimum 1024×1024 resolution, max 16:9 or 9:16 aspect ratio, and file sizes below 50 MB.
Customers are responsible for how AI-generated images of people are used and presented. This includes having the right to use any images used for training, and not presenting AI-generated people as real customers, endorsements, or product results.
Let us show you the full power of Adobe Firefly Custom Models.
cardTitle
Train Firefly generative AI using your own assets.
Description
Supercharge your team’s creativity and constantly maintain your brand’s look and feel with Firefly Custom Models.
cardDate
2025-03-18
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/firefly
Discover how Adobe Firefly Custom Models can transform your organization’s creative workflows.
