ADOBE FIREFLY CUSTOM MODELS FEATURES

On-brand content at scale

Ignite creativity and accelerate production while ensuring your assets stay true to your brand with Firefly Custom Models.

Stay consistent across channels without slowing down.

Get fresh, on-brand content in a fraction of the time by generating variations with the click of a button.

Seamless brand consistency. Expand your campaigns and create consistent experiences across channels, including web, banners, social, emails, physical packaging, and more, with trained custom models.
Boosted production capacity. Go to market faster with efficient workflows that let you easily expand image libraries, create campaign content, extend photoshoots, build out shot lists, and more.
On-demand content. Respond to trends in real time with tailored content and easily iterate to explore more ideas and possibilities.
Managed access. Control model training, review, and usage across teams and workflows.

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Give teams access to specific models by deploying them to designated members, so they can create on-brand content.

Scaled creative capacity. Spread on-brand content creation across distributed and regional teams, easing the workload on core creative teams.
Self-service content creation. Empower marketers to confidently create standout content tailored to their audiences.
Brand protection. Create with confidence using generative AI that’s safe for business and your brand.

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Create personalized content easily with Firefly Custom Models embedded in Adobe tools.

Adobe Firefly. Tap into custom models in the Firefly web app and Adobe Firefly Boards for quick, on-brand asset creation and iteration.
Adobe GenStudio modules. Use custom models in Adobe GenStudio for Performance Marketing to craft personalized campaign content.
Adobe Firefly Services. Integrate custom models into your production workflows using the API available in Firefly Services to ensure brand consistency at next-level scale and speed.
Adobe Express. Produce the content you need as a marketer with custom models in Adobe Express to stay on-brand and on-demand.