Which channels does Adobe Journey Optimizer support?

Journey Optimizer supports email, SMS/MMS, push, in-app, web, and mobile content cards natively. Marketing teams can also connect to third-party tools like WhatsApp, call centers, or direct mail using custom actions.

Can marketing teams mix batch campaigns with real-time triggers?

Yes. Adobe Journey Optimizer blends traditional batch sends with in-the-moment responses. For example, a loyalty email can go out to a segment, while a cart-abandonment message triggers the moment a user leaves the site.

What are custom actions in Adobe Journey Optimizer?

Custom actions are API calls that let enterprise teams trigger external systems directly from a journey step. Marketing teams can use custom actions to send messages via non-native channels or kick off workflows in other tools.

How does Adobe Journey Optimizer help prevent over-messaging?

Marketing teams can set frequency caps, enforce business rules, and use AI to choose the best channel, time, and message — so customers receive the right experience without fatigue.

Can enterprise teams measure which channels perform best?

Yes. Journey insights in Journey Optimizer show delivery, open, and engagement rates by channel and step — so enterprise teams can compare performance and optimize delivery.

How does Adobe Journey Optimizer help marketing leaders balance scale and personalization across channels?

Journey Optimizer uses real-time profiles and rules-based decisioning to adapt messages per individual while supporting high-volume sends. Marketers can deliver consistent brand experiences across channels without managing channel-specific tools.

How can CIOs and IT teams manage cross-channel integrations?

Adobe Journey Optimizer supports extensibility through custom actions and APIs. CIOs can integrate Journey Optimizer into broader martech ecosystems while enforcing data governance and consent rules from Adobe Experience Platform.

Can creative teams manage brand consistency across all channels?

Yes. Adobe Journey Optimizer provides a unified canvas where creative assets, copy, and logic are centrally managed — so every channel experience is on-brand and compliant.

What controls exist to manage channel priority and conflict resolution?

Adobe Journey Optimizer includes priority rules, conflict detection, and frequency capping — so messages are delivered on the most effective channel without overlapping or spamming users.

Customer on tablet seeing notifications across multiple channels

Adobe Journey Optimizer Channels

Consistent experiences delivered across every channel.

Break out of the siloed channel mindset and engage your customers with cohesive, relevant experiences — seamlessly orchestrated across every channel.

Adobe Journey Optimizer natively supports your most important channels.

Boost marketing efficiency by designing unified, omnichannel experiences that trigger relevant communications for each customer based on their behaviors and interactions with your brand.