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Adobe Journey Optimizer Channels

Consistent experiences delivered across every channel.

Break out of the siloed channel mindset and engage your customers with cohesive, relevant experiences — seamlessly orchestrated across every channel.

Adobe Journey Optimizer natively supports your most important channels.

Boost marketing efficiency by designing unified, omnichannel experiences that trigger relevant communications for each customer based on their behaviors and interactions with your brand.

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SMS/MMS

Engage customers on the go with personalized SMS and MMS text messages.

Web

Provide consistent web experiences with in-browser messaging and visual editing.

Code-based experiences

Connect inbound customer experiences across apps, TVs, consoles, kiosks, and more.

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Content cards

Embed messages directly into your app or website content for non-intrusive communications.

Direct mail

Author, test, and export direct mail files with personalized content and offers.

Landing pages

Design landing pages for users to subscribe, opt in, or provide additional information.

Reach a global audience with rich, interactive conversation-based messaging.

Live activities (coming soon)

Serve frequent, real-time updates of live events and actions directly on the mobile lock screen.

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Guided setup. Rapid activation.

Get started quickly with turnkey guided setup that makes launching new channels easier than ever.

Explore guided channel setup

Questions? We have answers.

Which channels does Adobe Journey Optimizer support?

Journey Optimizer supports email, SMS/MMS, push, in-app, web, and mobile content cards natively. Marketing teams can also connect to third-party tools like WhatsApp, call centers, or direct mail using custom actions.

Can marketing teams mix batch campaigns with real-time triggers?

Yes. Adobe Journey Optimizer blends traditional batch sends with in-the-moment responses. For example, a loyalty email can go out to a segment, while a cart-abandonment message triggers the moment a user leaves the site.

What are custom actions in Adobe Journey Optimizer?

Custom actions are API calls that let enterprise teams trigger external systems directly from a journey step. Marketing teams can use custom actions to send messages via non-native channels or kick off workflows in other tools.

How does Adobe Journey Optimizer help prevent over-messaging?

Marketing teams can set frequency caps, enforce business rules, and use AI to choose the best channel, time, and message — so customers receive the right experience without fatigue.

Can enterprise teams measure which channels perform best?

Yes. Journey insights in Journey Optimizer show delivery, open, and engagement rates by channel and step — so enterprise teams can compare performance and optimize delivery.

Explore how Journey Insights visualizes performance across every step and channel.

How does Adobe Journey Optimizer help marketing leaders balance scale and personalization across channels?

Journey Optimizer uses real-time profiles and rules-based decisioning to adapt messages per individual while supporting high-volume sends. Marketers can deliver consistent brand experiences across channels without managing channel-specific tools.

How can CIOs and IT teams manage cross-channel integrations?

Adobe Journey Optimizer supports extensibility through custom actions and APIs. CIOs can integrate Journey Optimizer into broader martech ecosystems while enforcing data governance and consent rules from Adobe Experience Platform.

Can creative teams manage brand consistency across all channels?

Yes. Adobe Journey Optimizer provides a unified canvas where creative assets, copy, and logic are centrally managed — so every channel experience is on-brand and compliant.

What controls exist to manage channel priority and conflict resolution?

Adobe Journey Optimizer includes priority rules, conflict detection, and frequency capping — so messages are delivered on the most effective channel without overlapping or spamming users.

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Deliver consistent omnichannel experiences, everywhere.

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From apps to texts — and more — Adobe Journey Optimizer boosts omnichannel marketing efficiency by meeting customers everywhere they interact.

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2024-10-04

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Consistent experiences delivered across every channel.

Adobe Journey Optimizer natively supports your most important channels.

Email

In-app

Push notifications

SMS/MMS

Web

Code-based experiences

Content cards

Direct mail

Landing pages

WhatsApp

Live activities (coming soon)

Guided setup. Rapid activation.

Questions? We have answers.

Which channels does Adobe Journey Optimizer support?

Can marketing teams mix batch campaigns with real-time triggers?

What are custom actions in Adobe Journey Optimizer?

How does Adobe Journey Optimizer help prevent over-messaging?

Can enterprise teams measure which channels perform best?

How does Adobe Journey Optimizer help marketing leaders balance scale and personalization across channels?

How can CIOs and IT teams manage cross-channel integrations?

Can creative teams manage brand consistency across all channels?

What controls exist to manage channel priority and conflict resolution?