Unleashing the power of AI in Adobe Journey Optimizer with AI Assistant Content Accelerator

For most marketing teams, the content creation, iteration, and optimization process is resource intensive, involving multiple stakeholders, rounds of reviews, and hours spent ensuring brand compliance. Adding to this scope of work is the need for marketers to create multiple variations of a message or offer so that content is personalized for each customer or audience. When marketers attempt to generate these variations outside of established creative workflows, it can introduce added complexity and slow down execution. Adobe Experience Platform AI Assistant Content Accelerator solves these challenges by automating the repetitive and time-consuming tasks associated with content creation and iteration. With the speed and power of generative AI, Content Accelerator takes on the heavy lifting, letting you focus on what truly matters — delivering impactful campaigns that resonate with your audience.

Marketers and brands can now use Content Accelerator to:

1. Generate HTML emails from scratch without coding knowledge
2. Create multiple variants of email templates for personalized campaigns
3. Craft engaging, on-brand email copy, to streamline email marketing efforts

How it works

The journey begins with uploading your existing marketing assets. This provides Content Accelerator with the foundation it needs, offering insights into your company’s key messages, branding guidelines, and target audience. Content Accelerator integrates brand asset images directly from your marketing brief, so that every email template not only looks professional but also aligns with your brand’s visual identity. Whether it’s logos, product images, or other visual elements, these assets are woven into the HTML structure, creating a polished, cohesive final product.

Content Accelerator delivers flexibility, consistency, and efficiency

When Content Accelerator generates variants of your email templates, each is tailored to different segments of your audience. You can then tweak the tone or adjust the messaging by regenerating the content or refining the prompts. This iterative process enables you to create the different versions for experimentation and refinement so you can optimize your email campaigns.

Consistency is key in maintaining brand integrity, and Content Accelerator helps keep your content consistent. Aligning all communications with your brand’s visual and messaging guidelines ensures that every email you send is on-brand and highly engaging. Content Accelerator also makes your content development efforts more efficient. By automating the creation of HTML emails and content, it reduces the time and effort required to produce personalized content at scale. This means you can spend less time on manual tasks and more time strategizing, innovating, and connecting with your customers.

Travel push notification example

Let’s explore how Content Accelerator can simplify push notification campaigns. Imagine you’re a marketer for an airline and you want to send out a time-sensitive push notification to frequent flyers, letting them know about a sudden price drop on one of their saved routes. You’re aiming to create a sense of urgency to encourage immediate booking conversions. The process couldn’t be easier. In this example, the marketer simply enters a straightforward prompt into Content Accelerator:

“Create a push notification for frequent flyers about a sudden price drop on their saved route. Include urgency elements. Aim for immediate booking conversions.”

Based on this simple prompt, Content Accelerator generates three push notification variations. As seen below, each has a different title, subtitle, message, and imagery. They offer slight tweaks in wording and tone, but all are aligned with the same objective.

These variations give marketers the flexibility to choose the most effective message or experiment with A/B testing for rapid optimization, all while ensuring consistency with the brand’s tone and urgency.

Use AI-generated content variations to run tests and optimize marketing KPIs

Accelerate your marketing with AI-powered creativity

When you’re trying to get your customers’ attention, the ability to deliver personalized, impactful content quickly can make all the difference. AI Assistant Content Accelerator, which is part of Adobe Journey Optimizer and Adobe Campaign v8 Web User Interface, helps you meet that need. By combining the power of generative AI with Adobe’s industry-leading tools, you can scale your marketing efforts, maintain brand consistency, and accelerate time to value.

The future of marketing is here, and it’s powered by AI. Discover how the AI Assistant Content Accelerator can transform your content creation process, spark creativity, and drive results at scale.

Arthur Lacroix is a senior product marketing manager for B2C Customer Journey Management (CJM), the best-in-class application where you can manage scheduled cross-channel campaigns and one-to-one moments for millions of customers, and the entire journey is optimized with intelligent decisioning and insights. Lacroix addresses how to use data to orchestrate and deliver meaningful experiences throughout the customer journey.

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