Adobe Campaign is a cross-channel marketing platform enabling enterprise-grade campaign management. Unlike Marketo Engage (B2B lead management) or Journey Optimizer (real-time journey orchestration and holistic customer engagement), Adobe Campaign excels at managing large-scale, data-driven, cross-channel outbound campaigns.
Adobe Campaign supports email, SMS, push notifications, direct mail, in-app messaging, and social channels for orchestrated cross-channel campaigns.
Adobe Campaign includes AI Assistant for content generation, automation for segmentation, AI send-time optimization, reporting insights, and workflow automation to streamline campaign creation and execution.
Enterprises choose Adobe Campaign for its advanced cross-channel campaign management, enterprise scalability, and native integration with Adobe Real-Time CDP, Adobe Journey Optimizer, Adobe Workfront, and other Adobe applications, making it ideal for organizations managing both complex customer journeys and large-scale personalization.
Adobe Campaign integrates natively with Experience Manager (content), Journey Optimizer (real-time journeys), Workfront (workflow/project management), and Adobe Experience Platform for unified data and orchestration.
It provides role-based access, auditing, encryption at rest and in transit, GDPR/CCPA compliance, and supports Single Sign-On (SSO), meeting strict enterprise security standards.
It offers real-time dashboards, attribution models, channel-specific analytics, and detailed reports to track engagement, conversions, and refine campaign strategies.
