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https://images-tv.adobe.com/mpcv3/1229/a1561122-bb90-4168-bcc2-1cefcca05647_1684174175.1920x1080at3000_h264.mp4 | Video of dog owner purchasing a dog bed based on personalized email

ADOBE CAMPAIGN

Design better journeys with comprehensive customer views.

Adobe Campaign pulls together customer data from online and offline channels into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at.

Watch overview | Watch overview about ADOBE CAMPAIGN

Take customers from curious to converted — all through connected campaigns.

Enhancing the customer experience means understanding customers, anticipating their next move, and delivering personalized experiences at the right moment. Adobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that.

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Campaign workflows
Email marketing
Customer data management

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Customer receiving email and text prompts to book fitness class

Once your channels work together, they work in your favor.

Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels.

Use an intuitive interface to create and manage experiences.
Deliver meaningful and personalized experiences across channels — including offline.

Learn more | Learn more about Once your channels work together, they work in your favor

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Customer receiving birthday discount in personalized email

Rev up your enterprise email strategy with personalization and automation.

Deliver highly customized, personalized, and engaging emails that customers will love.

Use AI to predict open rates, optimal send times, and potential churn with the help of Adobe Sensei.
Bake email into cross-channel campaigns to drive engagement through the customer lifecycle.

Learn more | Learn more about Rev up your enterprise email strategy with personalization and automation.

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Create cross-channel experiences using the most up-to-date customer profile.

Pull data scattered across multiple channels into robust, cohesive customer profiles.

Use profiles to build and execute campaigns across online and offline channels.
Customize each customer journey based on real-time insights.

Learn more | Learn more about Create cross-channel experiences using the most up-to-date customer profile

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Adobe Campaign Managed Cloud Services give you personalized attention.

Set the metrics, goals, and expectations you want out of Campaign that work for you. Get a team of experts as advisors to boost performance and productivity — while scaling to your peak seasons.

Learn more | Learn more about Adobe Campaign Managed Cloud Services give you personalized attention.

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Personalized ad designed with generative AI

The latest innovations from Adobe Campaign.

Deliver cross-channel marketing campaigns more efficiently with a new web-based UI, generative AI, and Adobe Experience Platform integrations.

Create audiences, design content, and orchestrate cross-channel experiences with a newly designed workflow canvas.
Create messages faster with a new WYSIWYG message designer enhanced with generative AI for full HTML email ideation.
Work more efficiently with a generative AI assistant that provides step-by-step product guidance.
Deliver campaign consistency by pulling customer profile attributes and activation-ready audiences from Experience Platform. Send performance data back to enrich the unified profile for faster analysis and activation.

Learn more | Learn more about the latest innovations from Adobe Campaign

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