Campaign Management

Manage multiple data sources, define your audience segments, and plan and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface.


A canvas for better data management.

Consumers expect fluid, seamless engagement, but you're still managing independent campaigns across email, social, mobile, web, and other channels. What's missing from your marketing technology stack are campaign tools that make it easy to give customers connected, relevant, and engaging experiences.

With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. Easily implement splits, triggered interactions, pauses, and weightings, and design all your email, mobile, and offline marketing activities in this single visual interface.

With Adobe Experience Platform, let customers drive their own journeys where they receive real-time triggered messages through multiple channels based on their activity, demographics, and any other custom data captured in the Unified Customer Profiles.

Read the campaign management tips and tricks guide


See what makes it work

Plan your campaigns across an extended timeline and effectively manage activities, budgets, schedules, and results in a single, integrated marketing platform.

Automate your campaigns based on customer engagement. Automatically trigger personalized messages in real-time depending on how each customer interacts with your brand.

Measure campaign results to get a complete picture of what works, what doesn’t, and what you can do better. Then gather and report on your data so you can analyze it more effectively.

Limit the number of touches by customer or by channel, reducing the potential for fatigue. You also can set rules to adapt contact frequency on-the-fly, based on individual changes in engagement.

Learn more about campaign management in Adobe Campaign. | Sydney Opera House

Learn from experience.

See how the Sydney Opera House uses campaign management tools to analyze trends, harvest insights, and create remarkable experiences for both on-site and online visitors in this customer story.

Watch now

Amplify your marketing campaigns.

Learn how Adobe Campaign can help you execute your marketing strategy from our documentation.

Read our implementation documentation

Improve your multichannel marketing.

Learn about different types of push notifications, and how to create, define, and send them.

Get details from our help section