Campaign Management

Manage multiple data sources, define your audience segments, and plan and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface.

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A canvas for better data management.

Consumers expect fluid, seamless engagement, but you're still managing independent campaigns across email, social, mobile, web, and other channels. What's missing from your marketing technology stack are campaign tools that make it easy to give customers connected, relevant, and engaging experiences.

With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. Easily implement splits, triggered interactions, pauses, and weightings, and design all your email, mobile, and offline marketing activities in this single visual interface.

With Adobe Experience Platform, let customers drive their own journeys where they receive real-time triggered messages through multiple channels based on their activity, demographics, and any other custom data captured in the Unified Customer Profiles.

Read the campaign management tips and tricks guide