Customer Profiles

Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. Then, use these customer profiles for more accurate segmentation, personalization, and reporting.

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A complete view of your customers, on every channel.

You have tons of data on your customers, but it’s a huge challenge to bring it all together in an accessible view. However, without a complete picture, you struggle to get the results you expect from your marketing campaigns.

Unifying your customer data from online and offline channels is the first step to improved campaign targeting, personalization, and reporting. The customer profiles feature integrates all of your customer data in one place. Customize your data at any time with drag-and-drop functionality, and quickly handle complex data management tasks, such as calculations, aggregates, de-dupes, and merges.