RESPONSIBLE ENTERPRISE AI AT ADOBE

Adobe helps ensure AI accountability by:

• Establishing governance processes to track training data and AI models, including labeling datasets and models.
• Requiring an AI Impact Assessment (as part of our services development process) to help ensure an ethics review occurs before we deploy new AI technologies.
• Creating an AI Ethics Review Board to oversee the promulgation of AI development and to offer a sounding board for ethics concerns, while safeguarding whistleblowers.
• Developing processes to ensure remediation of any negative AI impacts discovered after deployment.
• Educating engineers and product managers on AI ethics issues.
• Offering external and internal feedback mechanisms to report concerns about our AI practices and features.

Adobe believes that responsible development of AI encompasses the following:

• Designing AI systems thoughtfully.
• Evaluating how it interacts with end users.
• Exercising due diligence to mitigate unwanted harmful bias.
• Assessing the human impact of AI technology.

Responsible development of AI also requires anticipating potential harms, taking preemptive steps to mitigate them, measuring and documenting when harm occurs, and establishing systems to monitor and respond to unanticipated harmful outcomes.

As part of developing and deploying our AI systems, Adobe seeks to mitigate bias related to human attributes (e.g., race, gender, color, ethnic or social origin, genetic or identity preservation features, religion or political belief, geography, income, disability, age, sexual orientation, and vocations). We design with inclusivity in mind. We prioritize fairness in situations with significant impacts on an individual’s life, such as access to employment, housing, credit, and health information. We also consider whether the advantages of using AI outweigh the risk of harm from using it.

This notion of fairness doesn’t mean all customers are treated uniformly. Some of the most typical AI use cases segment individuals in ordinary and acceptable ways, such as in demographic marketing or personalized product recommendations. Responsible development of AI means using AI in reasonable ways that accommodate the norms and values of our society.

Transparency is the reasonable public disclosure, in clear and simple language, of how we responsibly develop and deploy AI within our tools. Adobe values our trusted relationship with our customers — transparency is integral to that relationship.

This transparency includes sharing information about how or whether Adobe collects and uses customer assets and usage data to improve our products and services, as well as general disclosure of how data and AI are used in our tools and services.