Adobe Experience Manager Assets Features
Asset insights
Improve your future customer experiences with insights into how your assets are performing. Experience Manager Assets gives you a detailed dashboard that shows you which assets are being used, which variations are generating the most engagement, and where content is activated and delivered.
Operational insights
Experience Manager Assets provides visibility into how teams use and share assets across the DAM. This lets administrators identify adoption trends and surface opportunities for content reuse. This also equips teams to streamline workflows, improve ROI with content reuse, and focus on the content that drives impact.
- Reporting. Generate reports for assets that are uploaded, expired, modified, or published, as well as reports on shared links, files in various folders, or storage usage of the DAM.
- My Workspace insights. View the number of assets downloaded or uploaded into the DAM within a specified time, as well as the most frequently searched keywords. You can also get a snapshot of delivery metrics, storage usage, top downloads, recently viewed content, assets shared by each user, and asset count by type or size.
- Content Hub insights. View statistics on number of assets, collections, and other defined filters like region and campaign.
Performance insights
Integrations with Adobe Analytics and third-party analytics tools and platforms unlock insights into asset performance at the channel level. Agentic AI interprets this data to highlight what resonates most with audiences and suggest opportunities for higher engagement and ROI.
- Adobe Analytics integration. Track how an asset is performing with audiences in digital channels. With the Adobe Analytics integration, you can view clicks, usage information, and the number of page visits right in Experience Manager Assets.
- Adobe Experience Platform integration. Integrate with Adobe Experience Platform to link channel performance data to content to ensure you're providing the best experiences to your audience.
- Third-party analytics integrations. Connect third-party analytics tools to view asset performance across channels, including web demand generation channels, email, and mobile apps.
Learn how to use asset insights features.
Find what you need in Experience League, our vast collection of how-to content – including documentation, tutorials, and user guides.
