Ensure your brand integrity.

Maintain the consistency and governance of your new and existing content with a digital asset management system (DAM) that gives you AI-powered tools and robust risk mitigation guardrails.

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Take the guesswork out of digital rights management.

Give your team easy access to approved assets with Adobe Experience Manager Assets, ensuring brand integrity, regulatory compliance, and simplified content activation. By centralizing and controlling usage rights, the platform helps reduce risk while making it faster and easier for teams to confidently create, share, and reuse assets across channels.

Scale content production with confidence.

Teams can take advantage of built-in AI tools and integrations to scale the production of new content variations, all while maintaining brand governance. Experience Manager Assets simplifies brand asset management by giving admins guardrails and brand standards that users can apply to their assets automatically, saving time spent on manual coordination and approvals. Experience Manager Assets helps brand asset managers organize, maintain, and distribute assets like logos and marketing materials to ensure they reinforce branding clarity, consistency, and constancy. Experience Manager Assets also enables organizations to manage media in terms of its impact: building brand awareness, strengthening brand equity, and nurturing brand loyalty.

Reduce risk and promote compliance.

Experience Manager Assets offers licensing tools and digital rights management features that ensure available assets are approved and ready to use. By centralizing and classifying assets across categories like awareness, equity, and loyalty, the platform provides greater control, versioning, and secure distribution. This not only helps protect brand equity but also streamlines collaboration and improves visibility into asset usage. The result is stronger compliance and reduced risk of costly fines or legal action stemming from using unlicensed, unapproved, or expired assets, while enabling smarter data-driven distribution decisions.

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Henkel

Accelerated time to market for digital offerings with low-code content, self-service, reusable compliant assets.

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Lloyds Bank

Maintains regulatory compliance and simplified asset creation workflows, resulting in a 50% reduction in time to market.

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Learn more about ensuring brand integrity.

Content as a Service v3 - experience-manager - Tuesday, December 17, 2024 at 12:25

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Brand asset management FAQs.

What is brand asset management?

Brand asset management (BAM) is the process of organizing, storing, and distributing brand assets like logos, images, and guidelines. It ensures brand consistency, improves efficiency, and supports collaboration across teams. BAM helps maintain a strong brand identity by making approved assets easily accessible to marketers, designers, and external partners.

What are the 5Ps asset management?

The 5Ps of asset management are People, Processes, Places, Parts, and Performance. This framework helps organizations manage physical and digital assets effectively by aligning resources, standardizing workflows, optimizing locations, tracking components, and measuring results. It supports strategic planning, operational efficiency, and long-term value from asset investments.

What are the three types of brand assets?

The three types of brand assets are visual, verbal, and experiential. Visual assets include logos and colors, verbal assets cover taglines and brand voice, and experiential assets relate to customer interactions. Together, they shape brand identity, ensure consistency, and influence how audiences recognize and connect with a brand.

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Ensure assets are on-brand and compliant with robust governance tools.

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Adobe Experience Manager Assets has built-in AI functionality that helps maintain brand consistency, simplify content activation, and protect against risks.

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2025-01-13

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caas:content-type/product-page

Ensure your brand integrity.

Take the guesswork out of digital rights management.