Adobe Experience Manager Assets Features
Asset activation
Scale asset creation and delivery with a digital asset management (DAM) system that supports dynamic media, enabling you to create new asset variations — including rich media — and optimize experiences for any internet bandwidth, screen, and channel. Deliver immersive experiences across all media types, including interactive and shoppable.
Asset transformation
Easily generate unlimited content variations for a personalized or localized experience on any channel. Experience Manager Assets gives you automations and tools to optimize, remix, and transform content for any screen — including imagery and rich media, such as video and 3D.
- Content Hub. Empower all teams to access brand-approved assets and create new variations using the Adobe Express native integration and the generative AI capabilities of Adobe Firefly. Content Hub also lets you collaborate and provide feedback on asset changes without manually downloading or uploading assets into different applications.
- Dynamic Media renditions in Content Hub. Access and download renditions made in Dynamic Media - including file type, size, or other transformations - directly within Content Hub.
- Content automation. Tap into Adobe Photoshop and Adobe Lightroom automations directly within Experience Manager Assets, to perform tasks such as image masking, image cutout, auto-straighten, and auto-tone.
- Out-of-the-box renditions. Auto-generate unlimited asset variations from one master file by adjusting format, resolution, crop, or effect to make versions for any channel or screen. You can also create custom renditions to configure a special size available for all users in the DAM to apply to any asset they’re working on.
Learn more about asset transformation.
Content as a Service v3 - experience-manager - Friday, February 14, 2025 at 17:53
Dynamic Media and Smart Crop
With Dynamic Media, you can transform assets for different devices or channels with tools like Smart Crop, which automatically detects and crops an asset to the focal point, saving hours of manual editing.
- Smart Crop. Support bulk cropping, custom image profiles, and generate high-quality product swatches for enhanced customer experiences.
- Asset changes. Easily generate renditions and change file formats.
- Consistent experiences. Automatically transcode, auto-size, and adaptively stream video for a consistent experience on all screens.
- Automated captions. Automate the creation of video captions with AI for accessibility and global delivery, saving you time on manual transcriptions and translations.
- Shoppable experiences. Create shoppable videos, banners, carousels, customized video players, 3D interactivity, 360 spin sets, interactive imagery hotspots, zoom, eCatalog search, and more.
- Dynamic Media Templates. Increase customer engagement with layered personalization templates that dynamically react to contextual engagement signals like stock availability, a customer’s profile, weather, location, competitive pricing or discounts, and more.
Learn more about Dynamic Media.
Content as a Service v3 - experience-manager - Friday, February 14, 2025 at 17:54
Delivery optimizations
Deliver fast, high-quality interactive experiences with dynamic media that adapts to each user’s channel and bandwidth. Ensuring faster load times and high-quality viewing.
- DASH adaptive video support. Streamlined for performance, support for DASH (Digital Adaptive Streaming over HTTP) video standard, which adjusts a video’s size and quality depending on a viewer’s internet bandwidth.
- Adaptive video encoding profile. Create a custom video encoding profile by selecting encoding options that meet your unique needs.
- Smart Imaging. Use the Smart Imaging feature to automatically detect the available bandwidth and device type for each viewer. This can reduce the file size of an image by up to 70% upon delivery while maintaining the integrity of the image.
Learn more about delivery optimizations.
Content as a Service v3 - experience-manager - Friday, February 14, 2025 at 17:54
Delivery management
With governance capabilities, third-party integrations, and dynamic content — including video and rich media — you can quickly locate the right brand-approved assets and deliver them to the right channels with confidence.
- Delivery control. Access finished, brand-approved assets via search, while hiding expired or unfinished assets from view until production is complete.
- Metadata for delivery. Use robust metadata to tag, view, and search delivery channel metadata — including campaign information, distribution channel, usage and license rights, SEO keywords, accessibility details, and more.
- Delivery channel integrations. Easily find and deliver assets to third-party systems through integrations with your CMS (content management system), PIM (privileged identity management), email, social, or marketing campaign tools.
- Publish URL. Create URL strings to link assets within a mobile, desktop, or app destination. If the asset expires or is updated, that change will automatically be applied across embedded destinations.
Learn how to use asset activation features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides on how to activate content using the following tools:
Dynamic Media | Dynamic Media with OpenAPI | Content Hub | Adobe Creative Cloud
Frequently asked questions about asset activation.
What is dynamic media?
What is meant by dynamic and static media?
What is an example of dynamic content?
