ADOBE REAL-TIME CDP
Actionable unified profiles
Instantly deliver personalized B2B and B2C experiences to any channel, using a 360-degree customer profile from the only customer data platform that updates in real time.
Unified consumer and account profiles
Securely collect complete customer and account profiles to drive real-time personalization for B2B and B2C experiences.
Enhance your unified consumer and account profiles as activity happens using known data — such as CRM and loyalty programs — and unknown data — such as web searches, ad clicks, and device IDs.
User and account identity resolution
Resolve multiple consumer and account records into unified profiles using data cleansing, identity resolution, and person-to-account matching capabilities.
Complete customer and account insights
Work with attribute insights — including behavioral, transactional, financial, operational, and more — for a complete understanding of customer identities at the individual, account, or aggregated segment level.
Empower marketers to manage and process data efficiently without IT support using innovative dashboards, advanced drag-and-drop segmentation, and a user interface enhanced for marketing-specific workflows.
Cookieless data-centric collaboration
Build privacy-focused data partnerships with brands and publishers using Segment Match, then supplement first-party data with partner datasets for cookieless enrichment and acquisition.