ADOBE REAL-TIME CDP
Actionable unified profiles
Instantly deliver personalized B2B and B2C experiences to any channel, using a 360-degree customer profile from the only customer data platform that updates in real time.
Give your customers what they are looking for.
With Real-Time CDP, marketers can turn data into action with tools such as real-time profiles, identity matching, and audience segmentation. It’s everything they need to deliver the experiences their customers need in the moment.
Unified consumer and account profiles
Securely collect complete customer and account profiles to drive real-time personalization for B2B and B2C experiences.
Activity tracking
Enhance your unified consumer and account profiles as activity happens using known data — such as CRM and loyalty programs — and unknown data — such as web searches, ad clicks, and device IDs.
User and account identity resolution
Resolve multiple consumer and account records into unified profiles using data cleansing, identity resolution, and person-to-account matching capabilities.
Complete customer and account insights
Work with attribute insights — including behavioral, transactional, financial, operational, and more — for a complete understanding of customer identities at the individual, account, or aggregated segment level.
Marketing-friendly segmentation
Empower marketers to manage and process data efficiently without IT support using innovative dashboards, advanced drag-and-drop segmentation, and a user interface enhanced for marketing-specific workflows.
Cookieless data-centric collaboration
Build privacy-focused data partnerships with brands and publishers using Segment Match, then supplement first-party data with partner datasets for cookieless enrichment and acquisition.
