ADOBE REAL-TIME CDP FEATURES
Cookieless marketing
Adapt your marketing to a world without third-party cookies and continue to reach prospects and customers across channels with data-rich audiences.
ADOBE REAL-TIME CDP FEATURES
Adapt your marketing to a world without third-party cookies and continue to reach prospects and customers across channels with data-rich audiences.
Real-Time CDP Collaboration simplifies how organizations can drive joint audience analysis, activation, and measurement to reach prospects and customers across channels — all while prioritizing customer and data privacy. Organizations can enhance advertising and co-marketing efforts by working with trusted brands and publishers to gain a deeper understanding of customers and meet them where they are.
With partner-sourced prospect profiles and partner IDs that don’t rely on third-party identifiers, you can reach new customers and enrich your first-party data without cookies.
Reach your target audiences at speed and scale by leveraging advertising-focused integrations without relying on stale and outdated third-party cookies. Channels include paid media and social media as well as Connected TV and audio.
Collaborate with partner brands and share first-party audiences in a secure, neutral environment that lets you enrich and expand audiences and reach more prospects.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.