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Adobe Real-Time CDP Use Case

Discover and engage new audiences without relying on third-party cookies.

Reach, target, and acquire more prospects across channels.

Watch video | Watch video Adobe Real-Time CDP Use Case

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Bolster your end-to-end marketing effectiveness.

Adobe Real-Time Customer Data Platform equips your marketing channels with more data-rich audiences, while reducing third-party cookie dependency.

Find, activate and acquire your best audiences with embedded AI models.

The out-of-the-box AI capabilities within Real-Time CDP, including propensity scoring and look-alike audience modeling, let you easily understand your most valuable audiences and discover other similar high-value prospects. These powerful AI capabilities also let you activate newly discovered audiences to advertising and marketing channels, such as Facebook, Google, and many more. Real-Time CDP also lets teams quickly and automatically generate different variations of audiences and monitor performance.

Target and personalize with greater precision.

Enrich your profiles with additional attributes from trusted data partners for more precise targeting and personalization. Real-Time CDP supports partner data, specifically, third-party data partners with durable identifiers. By working with these partners in Real-Time CDP, you can better understand who your prospects are, create personalized content for them in the moment, and acquire more customers efficiently. Teams can also use the marketer-friendly segmentation tools to reach the right audiences, with peace of mind knowing that third-party prospect data is stored separately from first-party customer profiles, with its own governance policies.

Discover new audiences for enhanced acquisition marketing.

Advertising and marketing teams can discover and reach new prospect audiences and convert them into loyal customers. Real-Time CDP has powerful embedded data collaboration capabilities that make it easy to maximize strategic relationships with other brands, enabling you to collaborate using first-party data in a privacy-safe environment to enrich audiences. When you’re ready to activate, use the out-of-the-box, integrated, and advertising-focused destinations within Real-Time CDP to reach more prospects across channels such as media, social, and connected TV.

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SBS customer story

Achieved 93% more cost-effective advertising with first-party data.

Coca-Cola customer story

Experienced a 40% open rate for email through personalization.

PRISA customer story

Increased click-through rate for advertisers by 40%.

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Learn more about engaging new audiences.

Content as a Service v3 - Engage new audiences - Friday, January 10, 2025 at 17:15

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Questions? We have answers.

How does Adobe Real-Time CDP use AI to identify and reach new prospects?

Adobe Real-Time CDP leverages advanced AI capabilities like propensity scoring to pinpoint prospects most likely to convert, then builds look-alike audience segments based on shared traits with best-performing customers. Instead of relying on third-party cookies, brands can uncover fresh opportunities in real time, scale new audiences as needed, and activate them seamlessly in cross-channel campaigns—powered by AI-backed insights from both first-party and trusted partner data sources.

What are look-alike audiences, and how can they improve my campaign results?

Look-alike audiences are groups modeled after a brand’s most valuable customers by analyzing key attributes and behaviors. Adobe Real-Time CDP generates multiple variations of these segments using AI, letting marketing and CX leaders target new people highly likely to engage or buy—adjusting audience size to fit channel or strategy and tracking performance to optimize results at scale.

Can I integrate partner data with Adobe Real-Time CDP to expand my audience reach?

Yes, brands can enrich their customer profiles and build new prospect audiences by ingesting data from third-party partners—like Acxiom or Merkury—right into Real-Time CDP supporting cookieless marketing. The platform keeps partner-supplied profiles separate from existing customers for privacy, leveraging secure connections and enabling compliant activation to new segments drawn from external data.

What safeguards does Adobe Real-Time CDP offer for data privacy and compliance when using prospect and partner data?

Real-Time CDP implements separate storage and governance for prospect data supplied by partners, ensuring privacy compliance and regulatory alignment for IT and data leaders. Security and privacy controls apply throughout workflow—from secure ingestion (cloud/SFTP) to audience activation—giving peace of mind, especially as marketing adapts to a cookieless future.

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Find and engage new audiences.

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Maximize your first-party data, target and personalize with precision, and reach new audiences with Adobe Real-Time CDP.

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2024-06-26

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