Adobe named a Leader in B2B customer data platforms.

Discover how Adobe understands B2B data needs and data’s role in delivering AI-driven personalization at the contact, account, and buying group levels.

Adobe has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025.

We see this recognition as a testament to our long-term vision and differentiated capabilities — empowering B2B enterprises to overcome orchestration challenges and harness data, content, and AI to deliver personalized experiences across the customer lifecycle.

We believe our position as a Leader is grounded in several strengths:

A single system of truth with strong governance.
Unified profiles across contacts, accounts, and buying groups.
Highest scores possible in the vision, innovation, roadmap, partner ecosystem, and adoption criteria.

Marketo Configurator Tuesday, September 16, 2025 at 10:59

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The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025

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Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

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Forrester names Adobe a Leader in B2B customer data platforms.

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Adobe is named a Leader in The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025 for achieving the highest score in the strategy category.

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2025-09-17

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