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ADOBE AI AND DIGITAL TRENDS

What's shaping customer experiences in 2026.

Explore emerging AI and digital trends and how leading organizations are turning rapid innovation into meaningful customer experiences.

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Start exploring the insights.

Section 1

AI and Digital Trends: Global Report

Section 2

AI and Digital Trends: Consumer Report

Section 3

Adobe Enterprise CMO’s Perspective

Section 4

Trends by Industry

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REPORT

AI and Digital Trends: Global Report

Generative and agentic AI are reshaping the customer journey faster than most organizations can adapt. Insights from 3,000 executives and practitioners across major global markets reveal key trends in generative AI gains, agentic adoption, organizational readiness for AI, and workforce adaptation.

Read report | Read report on global AI and digital trends

REPORT

AI and Digital Trends: Consumer Report

AI innovation is reshaping everyday digital experiences, changing how people search, shop, and purchase. Insights from 4,000 global consumers show that customers now have zero tolerance for friction, AI platforms are reshaping the customer journey, comfort with AI is still evolving, and early adopters are more optimistic.

Read report | Read report on consumer AI and digital trends

ARTICLE

Adobe Enterprise CMO’s Perspective

Adobe Enterprise CMO Rachel Thornton explores both the opportunity and the urgency facing customer experience leaders today. In this article, she discusses four key takeaways from the AI and Digital Trends research at the intersection of AI, agents, and human-centered customer experience.

Read article | Read article about Rachel Thornton’s perspective

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More to explore.

Discover the trends through the Adobe Summit session, on-demand webinar, or take our quiz and learn your
innovation type.

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SUMMIT SESSION

Trends in AI and Customer Experience

Learn from Adobe and Oxford Economics as they unveil the top 2026 AI and customer experience trends shaping this new era.

Watch now | Watch session on trends in AI and customer experience

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WEBINAR

Insights on Personalization and AI

Discover trends on evolving customer behaviors, comfort with AI, and Virgin Atlantic’s journey to innovation.

Watch now | Watch webinar on trends in personalization and customer comfort with AI

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QUIZ

CX Innovator Types

You’re more than your title. Take the quiz and discover what type of CX innovator you are.

Start now

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Trends by business challenge.

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Explore how organizations are closing the gap between AI ambition and execution by addressing readiness, talent, and data barriers to scale content, customer engagement, and complex B2B journeys.

https://main--da-bacom--adobecom.aem.page/resources/reports/content-management-digital-trends | Content Management Digital Trends

Trends in Content Creation and Management

https://main--da-bacom--adobecom.aem.page/resources/reports/customer-engagement-digital-trends | Customer Engagement Digital Trends

Trends in Customer Engagement

https://main--da-bacom--adobecom.aem.page/resources/reports/b2b-marketing-digital-trends| B2B Marketing Digital Trends

Trends in B2B Journey Orchestration

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Trends by role.

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Discover how marketing and IT leaders are aligning priorities around data readiness, scalable content and campaigns, and brand trust to turn AI investment into consistent, high‑impact customer experiences.

https://main--da-bacom--adobecom.aem.page/resources/reports/cmo-digital-trends | CMO digital Trends

Trends for CMOs

COMING SOON

Trends for CIOs

https://main--da-bacom--adobecom.aem.page/resources/reports/martech-digital-trends | Martech Digital Trends

Trends for MarTech Leaders

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Trends by industry.

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Learn how organizations across industries are prioritizing data readiness, content efficiency, and trust to activate AI in ways that reflect distinct customer expectations, regulations, and market dynamics.