Adobe 2024 Digital Trends report marquee
Adobe 2024 Digital Trends report marquee


The 14th annual Adobe Digital Trends report shows that to stay competitive, brands need unified data to refine and personalize customer journeys and unlock the full potential of generative AI.

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The inside look at what’s shaping personalization today.

Adobe, in collaboration with Econsultancy, surveyed over 8,000 digital experience professionals — from executives to practitioners — and over 6,000 customers globally. Our research shows customers expect seamless, connected experiences. To deliver on that, organizations need a strong data foundation and a clear strategy for how to leverage generative AI.

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