The future of customer experience is clear. In the 2022 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity.

2022 Digital Trends

2022 Digital Trends Report.

Forecasting digital trends start with you.

Participate in the 2023 Digital Trends Research Study by taking our brief anonymous survey.

Change is here to stay and personalized experiences are the standard.

“If you’re not thinking about the customer holistically, you will fail the customer in a big way.”

Ajit Sivadisan, Vice President, Lenovo

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Jennifer Storms
CMO of Sports and Entertainment,
NBC Universal

The future of customer experience is here:

Real-time personalization is a competitive differentiator

Building trust without cookies is business critical

Agility is crucial in an era of relentless change

Meaningful collaboration includes individuals at all levels

Digital trends by the numbers.

of senior executives agree that the pace of change experienced in ’20–’21 will continue to persist.

of surveyed practitioners consider themselves prepared for cookieless marketing environments.

of practitioners score collaboration between marketing and IT at 8 or higher out of 10.

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Patrick McLean
SVP & CMO, Walgreens

Keep up with the pace of change.

The pace of change is accelerating. Now that customers are rewired for digital, their expectations for personalized experiences have intensified. But only 11 percent of individuals surveyed in the 2022 Digital Trends report believe their brand’s digital experiences exceed customer expectations. Businesses must create change at every level of their organization to compete in a digital-first economy — from embracing first-party data to increasing experience investment.

Get the 2022 Digital Trends report today.

Uncover the trends driving customer experience in 2022— and how you can stay one step ahead.

Find out what trends are impacting your industry.

Explore the digital trends shaping the future of your industry in our series of upcoming reports.


Financial Services Trends


Healthcare Trends


Retail Trends


Media+Entertainment Trends


Public Sector Trends


B2B Trends

Get the 2022 Digital Trends report.