Adobe Digital Leaders Webinar

2026 CX Trends: Personalization and Customer Comfort with AI

Length: 62 mins

AI is transforming customer experience by fueling hyper-personalization and redefining how brands connect with audiences. Adobe’s latest research shows 50% of consumers say promotions have just two to five seconds to capture their attention, and a quarter cite AI-powered platforms as their top research tool.

While customers are growing more accepting of AI, they still have boundaries. Brands must rethink how they maintain visibility and deliver meaningful, authentic experiences that are AI-powered and conversational.

Join our digital event to hear Adobe experts share top AI and customer experience trends for 2026, and discover how Virgin Atlantic is taking personalized customer experience to new heights.

You’ll learn:

  • What Adobe’s latest research reveals about consumer preferences and comfort with AI — and what it means for the future of customer experiences.
  • How Virgin Atlantic is leveraging AI to deliver hyper-personalized experiences that feel human, authentic, and trust-driven.
  • Proven strategies to use AI for delivering relevant, conversational experiences that drive loyalty and seamless interactions.
Marketo Configurator Monday, March 9, 2026 at 11:05
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https://video.tv.adobe.com/v/3480884?end=nothing&learn=on&captions=eng

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Event speakers

Adam Justis

Vice President, Solution Marketing and Evangelism

Adobe

Adam Justis is the Vice President of Solution Marketing and Evangelism at Adobe. With over 20 years of experience in product and solution marketing, Adam leads a team of experts in thought leadership and messaging, positioning critical market dynamics and technology solutions to address modern customer experience challenges. His expertise in identifying customer experience trends and aligning them with practical, innovative, AI-enabled technology solutions makes him a key thought leader in the industry.
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Neil Letchford

Vice President of Digital Engineering

Virgin Atlantic

Neil Letchford is Vice President of Digital Engineering at Virgin Atlantic, where he leads software engineering and delivery across the airline’s digital touchpoints and platforms that power customer journeys. With 25 years of experience delivering large-scale digital transformation, he oversees teams building modern, resilient systems across applied AI, web, mobile, and loyalty.
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Vivek Pandya

Director, Adobe Digital Insights

Adobe

Vivek is a leading analyst and ecommerce expert who has worked with some of the largest CPG & Technology organizations, in the world, to drive key digital marketing & data science initiatives. As the Director for Adobe Digital Insights (ADI), he launched & spearheads the popular Adobe DEI (Digital Economy Index) & Holiday Retail reports, as well as other industry reports that profile emerging technology, creativity, and travel trends. Prior to joining Adobe, Vivek worked with E. & J. Gallo, where he was part of their Consumer & Product Insights Group.
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Lindsay Morris

Principal, Content Strategist

Adobe

As a strategic storyteller, Lindsay partners with enterprise leaders and customers to shape the narrative of AI transformation. Her work spotlights how organizations are unlocking new value through Adobe’s Generative AI-first applications—turning vision into tangible business outcomes. With a marketer’s perspective and a customer-first mindset, she crafts stories that elevate brand impact, drive adoption, and inspire others to imagine what’s next.
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cardTitle
2026 CX trends — personalization and customer comfort with AI.
CardDescription
AI is transforming customer experience by fueling hyper-personalization and redefining how brands connect with audiences.
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2026-03-09
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caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand