Project Concurrent, led by Tongyu Zhou, binds live data directly to design canvases through an open-source plugin on Adobe Express. It enables dynamic infographics that update automatically from data sources and can be embedded across sites, ensuring visuals stay current without manual updates.
Project Face Off, led by Doga Dogan, simulates A/B tests to predict winning variants and explain outcomes. It generates target personas, then summarizes results into clear, actionable insights, helping teams make faster, data-informed decisions without running live experiments.
Project Page Turner, led by Paolo Mottadelli, generates real-time, intent-based personalized pages on the fly. It dynamically assembles layouts and messaging based on user signals, while providing transparency into how decisions are made — giving teams both control and confidence in delivering highly relevant experiences.
Project Wise Wire, led by Vishesh Goswami, transforms workflows within Adobe Journey Optimizer using agent-driven automation. It reduces handoffs with tools for rapid templating, AI-powered personalization, content recommendations, audience-aware context, and built-in simulation to test and optimize experiences before activation.
Project Test Kitchen, led by Yuzhe You, introduces a flexible image generation interaction model for designers. It replaces rigid prompts with support for ambiguity and adapts agent behavior across different creative stages, helping teams iterate more naturally and refine content in a way that mirrors real-world design processes.
Project Asset Amplify, led by Shivangi Aggarwal, transforms a single video into a full marketing ecosystem, generating assets for social, print, and web from a prompt. Using large language model design and diffusion-safe backgrounds, outputs remain editable in Adobe Photoshop or Adobe Express.
Project Tailored Takes, led by Jordan Hall, connects workflows across Adobe Firefly, Adobe Workfront, Frame.io, and Adobe Experience Manager — streamlining the journey from planning to activation. It unifies tools into a cohesive system, enabling teams to move seamlessly from creation through review, management, and final delivery.
