https://main--bacom--adobecom.hlx.page/media_1472c6be2448594a2bb85e52a8ea2f680370989fc.mp4

2023 Holiday Shopping Trends

This season’s holiday shopping results are in.

Scroll down to discover when, how, and what consumers spent money on this past holiday season, and use our findings to create better shopping experiences in the year ahead.

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Total season revenue

Nov 1st – Dec 31st, 2023
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-total-season-revenue-to-date-28.json

Revenue by key date

https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-revenue-by-key-date-28.json

Share of revenue by device type in dollars

Nov 1st - Nov 27th, 2023
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-share-of-revenue-by-device-type-in-dollars-28.json
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Revenue by day

Oct 1st – Dec 31st, 2023
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-revenue-by-day-28.json
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How much consumers spent during the holiday season

Revenue dollars: 2021 vs. 2022 vs. 2023
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/rev-consumer-spend.json
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Discounts

See when the best prices showed up for top categories. Click the products below to filter your views.
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-discounts-28.json
Oct 1st – Dec 31st, 2023
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Additional discounts

See when the best prices showed up for top categories. Click the products below to filter your views.
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-additional-discounts-28.json
Oct 1st – Dec 31st, 2023
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Share of revenue by device type in dollars

Nov 1 – Dec 31st, 2023
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-share-of-revenue-by-device-type-in-dollars-28.json

Hot products in 2023

Navigate holidays left and right with the arrows.
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-top-products-28.json
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Conversion rate by desktop vs. mobile

https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-conversion-rate-by-device-type-28.json
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Check out purchasing patterns based on date and shipping preference.

Dollars spent through BNPL

Nov 1st – Dec 31st, 2023
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-dollars-spent-through-bnpl-28.json

Buy-Now-Pay-Later utilization

Oct 1st – Dec 31st, 2023
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-buy-now-pay-later-utilization-28.json
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Order share by shipping method

Oct 1st – Dec 31st, 2023
https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-order-share-by-shipping-method-28.json

Average items per order, by key date

https://main--bacom--adobecom.hlx.page/assets/charts/resources/holiday-shopping-report/2023/us-items-per-order-by-key-date-28.json
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Content as a Service v2 - holiday-shopping-report-2023 - Monday, October 30, 2023 at 10:48

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title
2023 Holiday Shopping Trends & Insights
cardDate
2023-11-08
Description
Check out this year’s holiday retail trends & predictions — our data-informed guide to consumer spending this season.
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primaryTag
caas:content-type/report
Tags
caas:region/north-america,caas:content-type/report,caas:products/adobe-analytics,caas:products/adobe-commerce,caas:events/products/adobe-commerce,caas:topic/analytics,caas:industry/retail