2021 HOLIDAY SHOPPING TRENDS & INSIGHTS

Behold, the 2021 holiday shopping insights.

The 2021 holiday season is complete — purchases made, and reciepts in hand. So how did it turn out? We have the data. Read our Unboxing the 2021 Holiday Shopping Results report. 

2021 HOLIDAY SHOPPING TRENDS & INSIGHTS

Behold, the 2021 holiday shopping insights. 

The 2021 holiday season is complete — purchases made, and reciepts in hand. So how did it turn out? We have the data. Read our Unboxing the 2021 Holiday Shopping Results report. 

Take in the holiday shopping trends of 2021.

See how consumers spent money last season based on billions of data points across Adobe Experience Cloud.

How much consumers are spending in billions, to date.

Revenue dollars: 2020 vs 2021 forecasted vs 2021 actuals.

When consumers are spending the most.

Revenue by key date.


The Digital Economy Index — last year’s daily discount trends.

Our Digital Economy Index shows you what the best days ended up being for the best deals of 2021 by product category.

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

Online price change since Oct 1, 2021

See this year’s holiday shopping forecast.

Check out the Adobe Holiday Shopping Forecast report — our data-informed guide to consumer spending this season.


The big reveal for last year’s holiday shopping revenue.

See how revenue was impacted by consumer spending trends, including the devices they preferred to use. Use these insights to better personalize your customers’ experiences today.

Share of revenue by device in dollars, to date.

Days over $3 Billion in revenue, this season to date.

Conversion rate by device and by key date: Desktop

Conversion rate by device and by key date: Mobile


Stand back. These products were super hot.

Check out the trending products at key dates from the 2021 holiday shopping season.


More insights to help you make the next magical commerce experience.

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 Download the Unboxing the 2021 Holiday Shopping Results report