Adobe Thought Leadership Resources | Adobe for Business

Explore what's new and what's next in AI-powered customer experience orchestration.

  • Turning customer data into better experiences using AI.

    Francesco Muglia, CCO at Costa Crociere S.p.A., explains how AI makes the most of data and technology to deliver journeys tailored to customer preferences.

  • AI and the shift to LLM-led discovery.

    Ashley Chang, Senior Director at Adobe, explains how AI is shifting from search to LLM-led experiences as customer discovery behavior changes.

  • AI as an accelerant for modern marketing.

    Will Brass, Chief Commercial Officer at the Premier League, shares how AI rewards operational readiness and enables closer fan engagement globally.

  • Bringing speed and creativity back to marketing.

    Adobe Global VP of Enterprise Marketing Marissa Dacay shares how AI gives marketers freedom to explore, create, and strategize like never before.

  • Strengthening the buyer journey with AI and data.

    YouGov CMO Mike Woods highlights how AI and data help marketers personalize at scale and take greater ownership of the buyer journey.

  • Boosting marketing ROI with AI.

    Anil Chakravarthy, President of the Customer Experience Orchestration Business at Adobe, shares how brands are using AI to boost ROI and customer engagement.

Refine Your Results

  • Air India is building an AI agent for customers.

    Dr. Satya Ramaswamy, former CIO at Air India, on why agentic AI power depends on trust — and the plan for an AI agent for every customer.

  • What changes when AI agents become customers.

    Lumen's Moria Fredrickson explains why brands must design for both AI agents and people while keeping storytelling a uniquely human skill.

  • AI demands collaborative leadership in marketing.

    Intuit's Mos' Okediji discusses collaborative leadership in the AI era and why AI-driven change demands people-first change management.

  • AI agents are reshaping the CMO’s job.

    Lenovo's CMO explains why marketing to AI agents is now core to the job, and where human judgment still leads.

  • Generative AI set Vanguard up for agentic success.

    Vanguard’s experience with generative AI laid the foundation for agentic AI, with people guiding every outcome.

  • Turn AI ambition into CXO execution.

    Adobe CMO Rachel Thornton on the data foundation, agentic capabilities, and leadership decisions that make true CXO possible.

  • The top financial services industry takeaways.

    Understand the actions financial services leaders must take now to turn AI investment into trusted, personalized client experiences.

  • Take the CX Innovator Types quiz.

    Discover the skills behind your instincts — and how they shape your impact on customer experiences.

  • AI is changing B2B. Here’s how you can adapt.

    AI discovery is reshaping where customer journeys begin and which brands are surfaced. Learn how your business can adapt.

1 - 9 of 77 results















I'm the Adobe Assistant. How can I help you today?

1