Adobe Thought Leadership Resources | Adobe for Business

Explore what's new and what's next in AI-powered customer experience orchestration.

  • Turning customer data into better experiences using AI.

    Francesco Muglia, CCO at Costa Crociere S.p.A., explains how AI makes the most of data and technology to deliver journeys tailored to customer preferences.

  • AI and the shift to LLM-led discovery.

    Ashley Chang, Senior Director at Adobe, explains how AI is shifting from search to LLM-led experiences as customer discovery behavior changes.

  • AI as an accelerant for modern marketing.

    Will Brass, Chief Commercial Officer at the Premier League, shares how AI rewards operational readiness and enables closer fan engagement globally.

  • Bringing speed and creativity back to marketing.

    Adobe Global VP of Enterprise Marketing Marissa Dacay shares how AI gives marketers freedom to explore, create, and strategize like never before.

  • Strengthening the buyer journey with AI and data.

    YouGov CMO Mike Woods highlights how AI and data help marketers personalize at scale and take greater ownership of the buyer journey.

  • Boosting marketing ROI with AI.

    Anil Chakravarthy, President of the Customer Experience Orchestration Business at Adobe, shares how brands are using AI to boost ROI and customer engagement.

Refine Your Results

  • Holiday shopping trends in 2026.

    Explore Adobe’s Holiday Shopping Report for insights on spending, AI-driven traffic, best-selling products, and changing consumer demand.

  • AI and digital trends in the public sector.

    Understand how public sector organizations can close AI execution gaps to deliver trusted, citizen-first experiences at scale.

  • Three-stage framework to scale content production.

    Repurposing assets consumes 41% of creative teams’ time. Discover a framework to scale content production more efficiently.

  • AI trends in retail and consumer goods.

    Understand the actions retail and consumer goods brands must take to turn AI investment into personalized, consistent, end-to-end shopping experiences.

  • The business impact of investing in experience.

    EDBs grew revenue 1.2x and customer lifetime value 1.4x more than competitors. See what leaders do differently to drive CX ROI.

  • The State of AI Readiness in Retail.

    Explore insights on why 56% of retailers struggle to scale AI initiatives, and a five-step action plan on how to overcome current hurdles.

  • Adobe 2026 State of AI Readiness Report.

    Explore Adobe’s global study of what separates organizations that scale AI and how they turn deployment into sustained business value.

  • The mindset shift guiding HP's marketing playbook.

    HP's Horacio Miranda explains why teams need to “storm” before they transform, and what that means for AI's role in marketing.

  • Best Buy on the new rules marketers must play by.

    Best Buy's Milena Krasteva explains why influencing AI systems is now the playbook — and why it’s as important as influencing customers.

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