Adobe Thought Leadership Resources | Adobe for Business

Explore what's new and what's next in AI-powered customer experience orchestration.

  • Turning customer data into better experiences using AI.

    Francesco Muglia, CCO at Costa Crociere S.p.A., explains how AI makes the most of data and technology to deliver journeys tailored to customer preferences.

  • AI and the shift to LLM-led discovery.

    Ashley Chang, Senior Director at Adobe, explains how AI is shifting from search to LLM-led experiences as customer discovery behavior changes.

  • AI as an accelerant for modern marketing.

    Will Brass, Chief Commercial Officer at the Premier League, shares how AI rewards operational readiness and enables closer fan engagement globally.

  • Bringing speed and creativity back to marketing.

    Adobe Global VP of Enterprise Marketing Marissa Dacay shares how AI gives marketers freedom to explore, create, and strategize like never before.

  • Strengthening the buyer journey with AI and data.

    YouGov CMO Mike Woods highlights how AI and data help marketers personalize at scale and take greater ownership of the buyer journey.

  • Boosting marketing ROI with AI.

    Anil Chakravarthy, President of the Customer Experience Orchestration Business at Adobe, shares how brands are using AI to boost ROI and customer engagement.

Refine Your Results

  • 2026 AI and digital trends in high tech.

    Understand what high-tech organizations must do to turn AI maturity into measurable go-to-market impact and agentic B2B customer engagement.

  • Adobe 2026 State of AI Readiness Report.

    Explore Adobe’s global study of what separates organizations that scale AI and how they turn deployment into sustained business value.

  • AI and digital trends in healthcare.

    Understand the actions healthcare organizations must take now to turn AI ambition into connected, personalized customer experiences.

  • 2026 AI trends in media and entertainment.

    Explore the 2026 AI and Digital Trends findings for media and entertainment brands.

  • The future of marketing playbook.

    Learn how customer experience orchestration unites AI, data, governance, and creativity to deliver better customer experiences.

  • Holiday shopping trends in 2026.

    Explore Adobe’s Holiday Shopping Report for insights on spending, AI-driven traffic, best-selling products, and changing consumer demand.

  • AI and digital trends in the public sector.

    Understand how public sector organizations can close AI execution gaps to deliver trusted, citizen-first experiences at scale.

  • Three-stage framework to scale content production.

    Repurposing assets consumes 41% of creative teams’ time. Discover a framework to scale content production more efficiently.

  • AI trends in retail and consumer goods.

    Understand the actions retail and consumer goods brands must take to turn AI investment into personalized, consistent, end-to-end shopping experiences.

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