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Smarter AI. Faster B2B Growth.

Discover how generative AI and real-time insights are reshaping customer experiences, shortening sales cycles, and driving ROI.

In this Adobe 2025 AI and Digital Trends for B2B High Tech report we explore how AI-driven personalization and real-time insights are helping high-tech companies shorten complex B2B sales cycles, improve buying group engagement, and boost ROI.

But not all organizations are seeing results. This report reveals the widening gap between market leaders and everyone else — and what the top performers are doing differently.

Marketo Configurator Monday, May 19, 2025 at 11:23
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The B2B tech sector is leading the way in generative AI adoption.

Unlock the full report to explore the most critical priorities, investments, and innovations technology companies are focusing on to deliver outstanding customer experiences.

35% of B2B technology companies already have generative AI solutions in place
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2025 AI and Digital Trends — B2B High Tech

https://business.adobe.com/content/dam/dx/us/en/resources/reports/high-tech-digital-trends/high-tech-digital-trends.pdf

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Adobe 2025 AI and Digital Trends — High Tech
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2025-05-19
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Uncover how AI and automation help B2B leaders orchestrate complex buyer journeys, improve content workflows, and drive conversion.
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caas:content-type/report, caas:industry/high-tech, caas:topic/thought-leadership