Report

Smarter AI. Faster B2B Growth.

Discover how generative AI and real-time insights are reshaping customer experiences, shortening sales cycles, and driving ROI.

In this Adobe 2025 AI and Digital Trends for B2B High Tech report we explore how AI-driven personalization and real-time insights are helping high-tech companies shorten complex B2B sales cycles, improve buying group engagement, and boost ROI.

But not all organizations are seeing results. This report reveals the widening gap between market leaders and everyone else — and what the top performers are doing differently.

67% of leaders say behavioral data is key to boosting engagement.
Market leaders are 2X more likely than followers to update offers in real time — 52% versus 26%.
53% of organizations believe AI improves marketing effectiveness and drives growth.

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