ADOBE REAL-TIME CDP COLLABORATION
Privacy-centric data collaboration for brands and publishers.
A purpose-built data collaboration application that lets you discover and activate high-value audiences and use measurement capabilities to drive tangible results.
Watch overview | Watch overview Adobe Real-Time CDP Collaboration
Explore the features and capabilities of Real-Time CDP Collaboration.
Enhance advertising and co-marketing efforts by working with trusted organizations to better understand and activate your audiences. Built for publishers of all types, brands, advertisers, and their agencies, Real-Time CDP Collaboration is easy to use and agnostic, empowering customers to use preferred data sources and partners, including third-party clean rooms. It also simplifies clean room workflows and optimizes how organizations use their data for joint audience analysis and activation across channels — all while prioritizing privacy.
Connect with brands and publishers to identify valuable audiences.
Connect with organizations in a secure, and privacy-centric environment to discover high-value audiences, gain insights, and reach new potential customers.
- Easily connect with premium publishers, top global brands, and other strategic partners to empower data collaboration opportunities without building custom, resource-heavy, clean room environments.
- Use marketer-friendly dashboards and workflows to surface and consistently refresh real-time audience insights with a singular query in seconds. This lets you quickly identify opportunities for customer acquisition, retargeting, co-marketing, or suppression.
- Connect to and read audience data from the source — regardless of its location — and prioritize privacy by using mathematical algorithms to represent customer data sets — without moving or exposing any underlying raw data.
Scale audience activation and power cross-channel campaigns.
Real-Time CDP Collaboration helps brands and publishers work together to quickly activate relevant audiences across channels. It also lets them scale reach faster using identity partners.
- Use ad sales and monetization capabilities to help increase publishers’ revenue opportunities and strengthen business relationships with brands by providing downstream activation, as well as measurement support.*
- Empower brands to quickly reach new and high-value customers with enhanced audience precision to increase message relevancy and maximize ad spend impact.*
- Incorporate flexible support for data and identity partners to boost identity match rates and audience scale.*
- Leverage sophisticated, privacy-enhancing technologies that mitigate the risk of re-identifying individuals.
Understand and improve campaign performance.
Use out-of-the-box, privacy-centric measurement tools for deeper insights into your advertising and co-marketing investments. With more control to better inform campaign and investment optimizations, build long-term, valuable customer relationships.
- Access on-demand dashboards and performance metrics for active and historical campaigns for all participating publishers.
- Integrate audience, exposure, and conversion data for more detailed and outcomes-based closed-loop measurement.*
- Export campaign performance data to measurement partners and tools, including Customer Journey Analytics and Adobe Mix Modeler for deeper analysis and media planning.*
Achieve more when you collaborate.
Learn how Real-Time CDP Collaboration supports privacy-centric and technology-agnostic data collaboration.
Brands
Find and activate premium audiences and drive media impact across publishers or other brand partners.
Additional benefits of Real-Time CDP Collaboration.
Privacy-centric
Real-Time CDP Collaboration provides transparent and accountable management, processing, and governance of customer data with innovative privacy enhancing technologies that prioritize customer and data privacy.
Agnostic and interoperable
Use data warehouse, identity partners, and walled garden partners of choice. Additionally, you can connect your data collaboration workflows to embedded audience analysis, creation, and activation tools within Adobe Experience Platform.
Trusted reputation
Rest assured knowing Adobe is trusted by leading global brands and is an established leader in identity, audience collaboration, and activation. Real-Time CDP Collaboration builds on this strong foundation to bring closed-loop and marketer-friendly workflows together for better data collaboration.
