ADOBE REAL-TIME CDP

Build customer profiles that power real-time experiences.

Unify cross-channel data into real-time customer and account profiles that are ready for activation anywhere — all while respecting customer preferences.

Watch overview

Explore the features and capabilities of Real-Time CDP.

Built on the Adobe Experience Platform, Real-Time CDP lets you create high-value audience segments for real-time B2C and B2B use cases across the marketing funnel, without relying on third-party cookies.

Connected data for a real-time view of your customer.

Unify and normalize known and pseudonymous customer data across all online and offline sources to create real-time, actionable B2B and B2C customer profiles.

  • Ensure enterprise systems and teams use consistent data.
  • Understand customers across their devices to improve engagement.
  • Stream data for real-time insights and faster time to market.

Adobe Real-Time CDP use cases

Engage new audiences

Discover and engage new audiences without relying on third-party cookies.

Convert unknown prospects

Recognize and remarket to unknown visitors and personalize their experiences for better conversion.

Create customer profile

Build unified profiles that power more targeted and relevant omnichannel experiences.

Retain customers

Connect data faster to enhance your customer profiles, unlock deeper insights, and retain customers.

Govern customer data

Earn and maintain customer trust through responsible data governance, management, and usage.

Industry analysts speak.

Forrester report

Adobe’s expansive vision for a CDP has been recognized.

IDC REPORT

Adobe is the #1 CDP

Additional Real-Time CDP offerings.

Adobe Real-Time CDP Collaboration

A purpose-built data collaboration application that lets you connect with advertisers and publishers — from connected TV to commerce media — to find high-value audiences in a user-friendly environment, all while prioritizing privacy.

Adobe Real-Time CDP Connections

Streamline how data is collected and distributed to Adobe Experience Platform and other systems and tools — such as Facebook and Google — while improving site performance. Adobe Real-Time CDP Connections lets you instantly deliver powerful marketing experiences.

Driving results for some of the world’s biggest companies.

Coca-Cola case study

63% uplift in click-through rates with personalization.

Hanes Brands Inc case study

57% revenue increase from retargeted email campaigns.

US Bank case study

127% increase in annual booked accounts.

The Home Depot customer story

“By unifying our data, we started waking up to the fact that our customers' trust is an extraordinarily valuable asset. They were telling us exactly what they were looking for, and we needed to be more aligned with ways to help them.”

Melanie Babcock, Vice President of Integrated Media at The Home Depot

Learn more about Real-Time CDP.

Better together.

Connect Adobe products to create experiences that are right on time and just right for your customers.

Real-Time CDP + Adobe Journey Optimizer

Build unified profiles and actionable audiences while also creating and delivering personalized customer experiences.

Real-Time CDP + Adobe Customer Journey Analytics

Supplement customer profiles with cross-channel behavioral insights for enhanced audience creation and activation.

Personalization at scale

Adobe can help you make personalized experiences a part of every customer moment.

Questions? We have answers.

Let's talk about what Adobe Real-Time CDP can do for your business.

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