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Adobe Real-Time CDP Use Case

Convert your unknown prospects.

Recognize and remarket to unknown visitors and personalize their experiences for better conversion.

Watch video | Watcj video Adobe Real-Time CDP Use Case

A social post and mobile ad personalized based on a customer’s social activity

Deliver tailored experiences to new visitors.

Adobe Real-Time Customer Data Platform helps personalize the new visitor experience, moving customers quickly from consideration to conversion.

Recognize upper-funnel visitors.

Identify unknown returning visitors and personalize engagement based on their past behavior. Real-Time CDP lets you leverage your data partners and their recognition services to help identify visitors and link them to their known behavioral data. This lets you better personalize visitor experiences and messages based on their past activity to improve content relevance and drive better engagement.

Remarket across channels.

Deliver relevant offers to unconverted customers and boost reengagement. Real-Time CDP has over 75 destination integrations that let you activate campaigns across social, email, targeted advertising, and more to increase reach across channels and devices — including connected TV and audio. You can also scale remarketing with look-alike audiences and propensity scoring.

Move prospects from consideration to conversion.

Enrich profiles beyond your first-party data and segment audiences with more precision using durable identifiers from trusted partners. Real-Time CDP lets you deliver specific offers to the right customer at the right time to improve funnel progression. Take advantage of the Adobe Edge Network to stream data in, refresh audiences immediately, and personalize using decisioning engines — such as Adobe Target — to tailor experiences that move prospects through the funnel.

Telefónica Germany customer story

Telefónica creates profiles on 100,000+ new visitors per month.

Read more | Read more Telefonica customer story

EY customer story

Creates more than 9,000 marketing-qualified opportunities per month.

Read more | Read more EY customer story

The Home Depot customer story

Increased marketing productivity by 50% year over year.

Read more | Read more The Home Depot customer story

Learn more about converting unknown prospects.

Content as a Service v3 - Converting unknown prospects - Friday, January 10, 2025 at 17:19