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Adobe Real-Time CDP Use Case

Convert your unknown prospects.

Recognize and remarket to unknown visitors and personalize their experiences for better conversion.

Watch video | Watch video Adobe Real-Time CDP Use Case

A social post and mobile ad personalized based on a customer’s social activity

Deliver tailored experiences to new visitors.

Adobe Real-Time Customer Data Platform helps personalize the new visitor experience, moving customers quickly from consideration to conversion.

Recognize upper-funnel visitors.

Identify unknown returning visitors and personalize engagement based on their past behavior. Real-Time CDP lets you leverage your data partners and their recognition services to help identify visitors and link them to their known behavioral data. This lets you better personalize visitor experiences and messages based on their past activity to improve content relevance and drive better engagement.

Remarket across channels.

Deliver relevant offers to unconverted customers and boost re-engagement. Real-Time CDP has over 75 destination integrations that let you activate campaigns across social, email, targeted advertising, and more to increase reach across channels and devices — including connected TV and audio. You can also scale remarketing advertising with look-alike audiences and propensity scoring.

Move prospects from consideration to conversion.

Enrich profiles beyond your first-party data and segment audiences with more precision using durable identifiers from trusted partners. Real-Time CDP lets you deliver specific offers to the right customer at the right time to improve funnel progression. Take advantage of the Adobe Edge Network to stream data in, refresh audiences immediately, and personalize using decisioning engines — such as Adobe Target — to tailor experiences that move prospects through the funnel.

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Telefónica Germany customer story

Telefónica creates profiles on 100,000+ new visitors per month.

EY customer story

Creates more than 9,000 marketing-qualified opportunities per month.

The Home Depot customer story

Increased marketing productivity by 50% year over year.

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Learn more about converting unknown prospects.

Content as a Service v3 - Converting unknown prospects - Friday, January 10, 2025 at 17:19

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Questions? We have answers.

How can Real-Time CDP personalize for visitors I can't identify yet?

Real-Time CDP builds pseudonymous proﬁles for unknown visitors from their in-session behavior and device signals, so you can personalize based on what someone is doing right now even before you know who they are. As an anonymous visitor browses, their actions build a proﬁle that can qualify them into audiences and drive real-time, on-site personalization in the same session. You are acting on live behavior, not waiting for a form ﬁll to begin tailoring the experience.

How does Real-Time CDP move someone from an unknown visitor to a known customer?

When an anonymous visitor identiﬁes themselves (by logging in, subscribing, or purchasing), Real-Time CDP links their earlier pseudonymous activity to the now-known proﬁle through identity resolution, so their history carries forward rather than starting over. The device and session data collected while they were anonymous is stitched to the known identity, giving you a continuous proﬁle across the transition. That continuity is what lets a ﬁrst-touch anonymous journey inform the experience you deliver once they are known.

Can Real-Time CDP personalize on the ﬁrst page view, in real time?

Yes, because Adobe Real-Time CDP Connections collects behavioral data through Adobe's Edge Network at the edge, proﬁles can update and qualify a visitor fast enough to personalize within the same session, including early in a ﬁrst visit. Real-time segmentation qualiﬁes the visitor as their behavior changes, and on-property personalization can respond in the moment rather than on the next batch cycle. This is what makes converting a brand-new, unknown visitor during their ﬁrst session possible.

What data do I need to convert unknown prospects with Real-Time CDP?

You need real-time behavioral data collection on your web and app properties, so that anonymous activity is captured and turned into a pseudonymous proﬁle you can act on. That means connecting your digital properties for streaming collection and deﬁning the audiences and personalization rules that should apply to in-session behavior. You do not need known-customer records to start, since the point is acting on visitors before they are identiﬁed, but you do need the behavioral signal ﬂowing in.

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Turn unknown visitors into customers.

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Identify prospects, remarket across channels, and personalize experiences to move customers from consideration to conversion with Adobe Real-Time CDP.

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2024-09-11

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