Learn why Adobe is a Leader in Worldwide Retail Customer Data Platform Software Providers.

Discover how Adobe helps retailers unify data, activate audiences, and deliver privacy-first personalization at scale.

We believe Adobe’s recognition as a Leader in the IDC MarketScape: Worldwide Retail Customer Data Platform Software Providers 2025 Vendor Assessment reflects the strength of our retail data platform.

Unified, real-time profiles
Create a single, accurate view of every customer by unifying identities across channels — the foundation for consistent personalization at scale.
Warehouse-native audiences
Build and activate audiences directly from your data warehouse, without data movement. Launch campaigns faster, minimize ingestion, and reduce data duplication.
AI insights
Spot anomalies in behavior with real-time alerts. Optimize segments and adjust campaigns instantly to capture growth opportunities.
Privacy-first collaboration
Enable secure, governed data sharing with partners and publishers across zero-, first-, and third-party sources while maintaining trust.

Adobe extends these capabilities to support account-based journeys, buying group engagement, and trusted retailer–supplier collaboration.