Product Demo: Adobe Real-Time CDP Overview
Adobe Real‑Time CDP is an enterprise data platform that unifies first‑party data into real‑time profiles so you can segment and activate with speed.
Product Demo: Unify Customer Data with Real-Time CDP Experience Data Models
Adobe Real-Time CDP uses the Experience Data Model (XDM) to unify and standardize customer data across systems.
Product Demo: Identity Service in Real-Time CDP
Adobe Real-Time CDP Identity Services helps unify identifiers into actionable customer profiles, so you can gain a comprehensive view of your customer and their behavior.
Adobe Real-Time CDP Resources
Dive into our comprehensive resources on customer segmentation and real-time data. Find insights and tools to personalize and target your marketing efforts.
Explore all Adobe Real-Time CDP resources
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A flexible approach to data composability.
A CDP with a flexible approach to data composability turns data into real-time customer experiences for faster activation and enterprise-grade control.
A flexible approach to data composability.
Accelerate time to value with a flexible approach to data composability in CDPs to orchestrate secure audience management.
DICK’S Sporting Goods personalizes athlete engagement.
DICK’S Sporting Goods and Adobe partner to deliver personalized athlete experiences.
How paid and owned media work better together.
Discover how Adobe and Publicis help brands connect paid and owned media to improve customer experiences with Real-Time CDP.
What’s new in data collaboration and paid media.
Explore how Adobe is building new integrations and partnerships to support data collaboration and paid media in a privacy‑forward way.
New capabilities in Adobe Real-Time CDP.
Explore how Real-Time CDP strengthens data foundations with richer profiles, agentic capabilities, and smarter audience activation.
Partner collaboration simplified with Adobe.
Invite partners, collaborate on data, and drive activation and measurement faster with Adobe Real-Time CDP.
Agentic AI use cases and applications.
Learn how AI agents are transforming core functions across industries and discover examples of practical enterprise AI applications.

Dow delivers digital content 50% faster.
Dow streamlines workflows and personalizes B2B journeys with Adobe Real-Time CDP and Workfront.