ADOBE REAL-TIME CDP FEATURES

Flexible data connectivity

To deliver timely, personalized experiences, brands need flexible solutions that harmonize zero-, first-, second-, and third-party data into intelligent, actionable profiles without unnecessary duplication or movement. Flexibly connect to a wide variety of data sources for faster adoption, better data governance, and more scalable personalization.

Interface showing Amazon S3 and Facebook Audience connections with 560K profiles.

Composability

With Adobe’s flexible and warehouse-centric approach, enterprises can use Real-Time CDP to activate warehouse data and provide a pathway for marketing to impact real-time experiences without having to move or copy underlying datasets. Balance data strategy and business objectives with the flexibility to federate or ingest as much or as little data as desired, depending on use cases.

Focus on composability. Build audiences from warehouse datasets without copying underlying data, then use Adobe for enrichment and activation.
Ingest data directly from warehouses. Ingest data directly from enterprise warehouses into Adobe for audience creation and activation that powers low-latency, in-the-moment experiences.

Federated Audience Composition

Allow customers to create audiences directly from their data warehouse and enrich them with attributes from warehouse partners. With this flexible approach, customers can continue to ingest data directly from both internal and external sources.

Data integration. Boost flexibility and efficiency with the ability to query relevant pre-built audiences and datasets from your enterprise data warehouse and partners into a single environment to augment Adobe Experience Platform use cases.
Enhanced marketing processes. Unlock additional support for segmentation, targeting, and activation use cases with streamlined, adaptable workflows.
Efficient data management. Minimize data copy, govern sensitive data usage, and optimize IT investments to complement real-time cross-channel use cases on Adobe Experience Platform.

Connection setup screen showing Snowflake destination, selected audience and attributes, and a toggle indicating the connection is active.

Data types

Real-Time CDP offers robust support for the full spectrum of data types, including zero-, first-, second-, and third-party data, to provide a well-rounded view of prospects, customers, and accounts, enabling successful engagement at every step of the journey.

Zero- and first-party data. Ingest or federate data directly from a variety of sources, from event-level customer-provided data to analytics, survey, commerce, and CRM data to fuel a comprehensive customer view.
Second-party data. With Real-Time CDP Collaboration, work with other brands, publishers, or data partners to enrich your existing audiences or discover new high-value audiences.
Third-party data. Use cookieless identifiers and hashed PII (personally identifiable information) from third-party data partners to reach net-new customers and reduce third-party cookie dependency.