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Adobe Real-Time CDP Use Case

Grow customer loyalty for increased lifetime value.

Connect data faster to enhance your customer profiles, unlock deeper insights, and retain customers through improved experiences.

Watch video | Watch video Adobe Real-Time CDP Use Case

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Retain customers with consistent, relevant, and impactful interactions.

Adobe Real-Time Customer Data Platform lets you create consistent and relevant customer experiences by ensuring teams work from unified profiles and governed data sources.

Standardize customer data for consistent customer experiences.

Use Experience Data Model (XDM) in Real-Time CDP to standardize all customer experience data, regardless of source. This ensures the data is easily accessible across the enterprise so all customer touchpoints can be informed by the same customer data. Designed to be extensible and channel agnostic, XDM is built to normalize data and increase consistency and interoperability. You can also access insights faster with pre-built, industry specific data models to help make your customer engagements impactful and grow customer loyalty.

Ingest and activate data faster for more meaningful interactions.

Unify and democratize customer data from many sources, including external enterprise sources or other Adobe applications, to quickly get a 360-degree view of your customer. With data ingestion capabilities and pre-built connectors, data can be streamed in real time and made available to the rest of the organization — unlocking faster time to market for audience building and activation. This informs relevant and timely brand-to-customer connections and ensures you build trust to keep customers returning.

Turn first-time customers into brand loyalists with profiles that power tailored experiences.

With extensive data sources, you can build a robust, unified profile that serves as a decisioning engine to inform the right customer offer, the right delivery channel, and the right moment to engage. This drives repeat purchases and encourages customers to act on cross-sell and upsell opportunities. Teams can also use continuously enriched real-time customer profiles to maintain tailored messaging and experiences, as well as understand the context needed to surface relevant offers so you can transform new customers into brand advocates.

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Telefónica Germany customer story