Brands
Discover and activate high-value audiences to power impactful advertising and collaborative marketing campaigns across publishers and brand partners. Adobe lets you view audience insights to plan, activate, and measure campaigns — without moving, commingling, or exposing raw customer data to protect consumer privacy and sensitive data — using Adobe Real-Time CDP Collaboration.
Access audience insights to inform campaign planning.
Connect with publishers, media networks, and brand partners to identify high-value audiences available for targeting and co-marketing opportunities — all while using innovative, privacy-enhanced technology.
- Collaboration connections. Leverage a visual catalog of top publishers — ranging from connected TV to media networks — or send direct invitations to existing or new brand partners.
- Secure data access. Enable secure and privacy-centric ways to read audience data directly from your preferred data warehouses and clean rooms, as well as cloud storage or Adobe systems, without moving or commingling any underlying raw customer data.
- Data collaboration controls. Use marketer-friendly controls to select the audiences, identifiers, and data attributes for data collaboration with publishers and brand partners of your choosing.
- Audience insights. Compare partner audiences with your own to generate insights in real time to execute more precise media campaigns. You can also view audience overlaps to identify targeting opportunities, all without executing new data queries.
Expand and target the best audiences to drive your business goals.
Power prospecting, retargeting, suppression, and co-marketing efforts with privacy-centric audience data activated through publishers and co-marketing partners. Additionally, supplemental audience insights from identity partners let you expand your audience and maximize campaign impact.
- Audience delivery. Select audiences across publishers and brand partner channels to be activated downstream, without exposing or moving underlying raw customer data.
- Partner ID support.* Use preferred third-party identifiers to discover audience overlap insights, expand reach, and improve audience precision.
- Audience modeling.* Scale your audience reach and find new prospective customers using look-alike audiences powered by publisher and data partner insights, with visibility into model factors.
Prove your marketing impact with outcome-based insights.
Evolve past manual reporting with access to on-demand performance dashboards and campaign metrics. These features showcase advertising impact, support in-flight optimizations, and inform future campaign planning.
- Campaign performance reports. Leverage easy-to-use dashboards to view campaign performance provided by collaboration partners, such as impressions, frequency, and conversions.
- Attribution conversion reports. Overlay your conversion data with publisher-provided ad logs to view outcomes with advertising placements to enhance your campaign insights.*
- Performance data sources. Incorporate data from several sources, including Adobe Experience Platform or other preferred systems, to inform performance and measurement insights.*
- Walled garden insights. Connect with key walled garden partners to access audience and performance insights that inform future strategies.*
- Democratize measurement insights. Quickly and easily export campaign performance data and metrics for deeper analysis and media planning opportunities.*
