Access audience insights to inform campaign planning.
Connect with publishers, media networks, and brand partners to identify high-value audiences available for targeting and co-marketing opportunities — all while using innovative, privacy-enhanced technology.
- Collaboration connections. Leverage a visual catalog of top publishers — ranging from connected TV to media networks — or send direct invitations to existing or new brand partners.
- Invitations. With Invitations, collaborate with any trusted partner, no license required, to stand up data-driven partnerships and co-marketing campaigns.
- Agency collaboration. Work directly with agencies in a privacy-safe environment to collaborate on first-party data and paid media insights.
- Secure data access. Enable secure and privacy-centric ways to read audience data directly from your preferred data warehouses and clean rooms, as well as cloud storage or Adobe systems, without moving or commingling any underlying raw customer data.
- Data collaboration controls. Use marketer-friendly controls to select the audiences, identifiers, and data attributes for data collaboration with publishers and brand partners of your choosing.
- Audience insights. Compare partner audiences with your own to generate insights in real time to execute more precise media campaigns. You can also view audience overlaps to identify targeting opportunities, all without executing new data queries.
