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ADOBE TARGET FEATURES

Administration and control

Leverage the customizable algorithms, guided workflows, and enterprise governance in Adobe Target to scale personalization programs and ensure seamless customer experiences.

Watch overview | Watch overview about administration

Enterprise permissions

Efficiently manage enterprise-wide user access to Adobe Target by assigning role-based permissions and creating separate workspaces.

  • Work zones. Establish distinct access areas based on departments, regional locations, channels, and more.
  • Permission settings. Assign appropriate permissions for each user relative to their roles — such as approvers and publishers — and their access to different workspaces.
  • Data discretion. Keep audiences, offers, activities, and experiences — including data and segments shared with Adobe Real-Time CDP — discrete to specific workspaces.
User permission categories to specified reports and dashboards, including read-only, editor, and approver

Healthcare website with its headline updating as part of a test

Single-page app (SPA) optimization

Create better website experiences by updating content without reloading the entire site. With our custom-built JavaScript library, you can deploy SPAs on either the client side or server side and get faster, safer, and flicker-free implementation.


On-device decisions

Let developers and product owners deliver cross-channel experiments and personalized content from within a user’s device at near-zero latency.

  • Advanced security. Keep your experiments, audiences, and optimization strategy secure with optimization artifacts that are obfuscated at the source.
  • Continuous improvement. Empower product owners and developers to continuously evolve integrations and development with zero-latency artifacts.
  • AI-powered personalization. Let marketers use AI and machine learning on the Adobe Experience Platform Edge Network — a data network that accelerates data transfers — to send and receive real-time, one-to-one personalized offers at scale.
Generative AI personalizing a mobile app experience for a specific customer as a test

Different team members working together digitally to build a website

Server-side and hybrid implementations

Give developers unparalleled flexibility with the delivery API inside Adobe Target.

  • Process control. Empower teams with full control over the entire personalization process in any environment.
  • Versatile delivery. Let teams send experiences from any server-side platform or application that can make HTTP/s calls.
  • Security protocols. Get help maintaining security, support, and compliance.

Visual quality assurance (QA)

Fully test, review, and get stakeholder approval for personalization activities before publishing them.

  • Journey preview. Validate customer experiences in isolation or alongside other live activities using a link that lets you browse the entire experience in the visual QA environment.
  • Stakeholder links. Streamline approvals and improve QA by generating shareable links for stakeholders to review each experience variation.
Healthcare website being previewed to check for functionality

A pre-loaded test for a customer with a slow internet connection

Batch experience pre-fetch

Pre-fetch and cache experience variations from testing and personalization across the customer journey. This lets you deliver always-on personalization, even with internet or network connection issues. It also increases the speed and performance of experience delivery.

  • Profile-driven personalization. Take advantage of dynamic updates to profiles to ensure visitors enjoy a tailored experience.
  • Variation caching. Give visitors customized experiences every time by caching hundreds to thousands of variations locally and on the Experience Platform Edge Network.

Advanced user interface and AI-powered features

Get faster activity and program execution from the powerful user interface built on the react spectrum framework and the AI Assistant tools.

  • AI Assistant - Product Knowledge. Tap into a generative AI conversational tool to suggest best practices, answer questions, and help you refine and advance personalization.
  • AI Assistant - Content Accelerator. Get AI-powered content suggestions based on existing campaign copy and image variations.
Using generative AI to rewrite a prompt for a patient to schedule a follow up appointment.

More about administration.

Content as a Service v3 - administration - Wednesday, January 8, 2025 at 16:33

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Learn how to use administration features.

Find what you need in Adobe Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.

Learn more | Learn more about how to use administration features