Adobe Marketo Engage Use Case
Prove marketing impact.
Make confident marketing investment decisions with shared insights and accurate marketing attribution.
Optimize your return on marketing investment with AI-driven insights.
Adobe Marketo Engage provides the reporting and attribution capabilities you need to maximize every marketing dollar and yield the highest possible returns.
Tie engagement to real results.
Improve your approach to marketing measurement by establishing clear connections between real revenue growth and different types of engagement with your marketing programs. With the journey analytics capabilities in Marketo Engage and the attribution features in Marketo Measure, you get a deeper understanding of how each customer interaction contributes to acquisition, renewal, and relationship expansion.
Invest in the channels and programs that convert.
Determine the ideal spend allocation across channels and programs. With Marketo Measure, you can determine how much campaigns, channels, and content contribute to pipeline, revenue, and ROI. This lets you continuously optimize tactics and make the most out of your budget.
Put marketing and sales on the same team.
Evolve the relationship between sales and marketing to a shared understanding of contacts and target accounts. Marketo Engage has automated sales insights and alerts, advanced scoring and routing, and a comprehensive database of lead and account engagement histories. This lets sales and marketing identify and prioritize the types of engagement driving the most revenue.
“Marketo Measure allows us to demonstrate the importance of marketing. We discovered that marketing influences over 90% of closed deals and results in nearly a 50% higher ASP.”
Lauren Andrasco
Vice President of Marketing Strategy and Operations, Seismic
Learn more about proving marketing impact.
