Adobe Marketo Engage Use Case
Engage customers across the lifecycle.
AI-driven workflows keep your customers engaged after their initial purchase, increasing usage, customer retention, and lifetime customer value.
Improve retention, cross-sell, and upsell by maintaining and developing customer relationships.
Increase customer adoption and expansion.
Help your customers quickly get value from your products and services. Marketo Engage automates post-purchase engagement while the Smart Campaign feature lets you define and deliver the sequence of interactions. Advanced personalization capabilities let you tailor content to each customer’s level of maturity and engagement.
Increase upsell and cross-sell opportunities.
Identify and engage with customer accounts that are ideal candidates for complementary products or services. Marketo Engage flows CRM data into the lead and account database. This lets marketing teams create and segment audiences and work collaboratively with sales teams to execute omnichannel campaigns and initiate new opportunities.
Enhance customer loyalty and lifetime value.
Track customer engagement levels throughout the lifecycle to assess relationship health. With the Marketo Engage journey analytics capabilities and powerful attribution of Marketo Measure, you can determine which elements of your marketing mix contribute the most to loyalty, renewal, and lifetime value.
Quickly identified a successful retargeting campaign that resulted in 5x higher pipeline ROI.
Tested and fine-tuned campaigns based on member responses, increasing the open rate by 41.7% and click-through rate by 40.5%.
“By using the solution to reengage prospects, we generated an additional $4 million in revenue, while reducing our cost-per-lead by 30%.”
Veronica Lazarovici
Marketing Operations Manager, Alma
