Adobe Workfront Planning Features
The Adobe Workfront Planning module gives you a single solution to plan and orchestrate work for your organization, by directly connecting plans to execution workflows. The result is a marketing system of record that gives you end-to-end visibility into the marketing lifecycle.
Flexible record modeling allows you to define your marketing lifecycle with the operational control to create the types of records your business needs. It’s easy to surface the most relevant work — such as campaign, activity, planning, performance, and more.
Create and share custom views to provide visibility and actionable intelligence for your team members and stakeholders.
Unify marketing strategy and activities with an operational graph of your marketing data, connecting strategic planning and execution to visualize the end-to-end workflow.
Integrate GenStudio for Performance Marketing with Workfront Planning to boost efficiency and activate campaigns at scale. This integration will let you link campaign planning across the organization, so you see everything within the context of a campaign:
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
Vanguard increases quality website engagement by 176%.
“With Workfront, we use integrations with Adobe Experience Manager Assets and Adobe Creative Cloud to create an end-to-end content creation workflow and marketing system of record.”
Cindi Esz, Head of MarTech Enablement
Vanguard
The Workfront scenario planner is a strategic planning tool for organizations implementing continuous planning practices and needing to accelerate execution.
This software feature supports businesses in creating enterprise-level work plans that detail strategic outcomes, so executive leaders can overcome challenges and build long-term resilience amid uncertainty.
