Report

Adobe named a Leader in multichannel marketing.

Discover how Adobe brings agentic AI, multichannel activation, and federated data together to help enterprises orchestrate customer journeys at scale.

Adobe has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs report.

In our opinion, this recognition reflects how Adobe brings agentic AI, data activation, and multistep campaign creation together across Adobe Journey Optimizer, Adobe Real-Time CDP, and Adobe Customer Journey Analytics.

We believe our position as a Leader is grounded in the following findings from the report:

Agentic AI: Orchestrate intelligent, goal-driven workflows across the customer experience stack.
Multichannel engagement: Reach customers with personalized experiences across a comprehensive set of channels, including SMS/RCS, email, push, WhatsApp, and more.
Connected data: Compose and activate audiences directly from enterprise data warehouses for greater flexibility and better governance.

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Gartner, Magic Quadrant for Multichannel Marketing Hubs, By Audrey Brosnan et. al, 22 September 2026.

Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.

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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Adobe.