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ADOBE EXPERIENCE CLOUD FOR BUSINESS
The enterprise technology defining digital experiences.
Supercharge your digital experiences with an end-to-end suite of digital marketing tools built on the only platform designed for personalisation at scale. With Adobe Experience Cloud, generative AI and real-time insights power seamless content management and one-to-one activation. That’s why enterprise experience runs on Adobe.
Adobe Sensei GenAI —
Welcome to the future of marketing.
Adobe Sensei GenAI is the industry’s only generative AI built to power end-to-end marketing. Marketers can use an AI assistant and natural language prompts to create and modify assets, personalise copy, connect workflows, summarise data and engage with customers in more meaningful ways.
- Move faster and do more. Generate on-brand, high-performing content and optimised audiences and journeys that improve every customer experience.
- Perfect and deliver. Apply your team’s strategy and creativity to guide and enrich Sensei GenAI outputs so marketers can improve every “next customer interaction.”
- Optimise performance. Use AI-powered insights to learn what performs best and continually improve with the help of Sensei GenAI.
Explore all Adobe Experience Cloud products.
- Adobe GenStudio
- Content management
- Customer data platform
- Campaign management
- Analytics
- Commerce
- Workflow management
Efficiently create, deliver and optimise content.
Adobe GenStudio is an integrated, generative AI-powered solution that lets any enterprise supercharge and simplify their content supply chain. From content ideation to creation, production and activation, Adobe GenStudio enables marketers to:
- Quickly create content with Adobe Firefly generative AI and Adobe Express in a simple-to-use interface that is connected to enterprise data and workflows.
- Create enterprise content and enable re-use through a single enterprise portal that encompasses Adobe Workfront, Adobe Experience Manager and Adobe Creative Cloud.
- Activate content across channels and immediately gain insights into content performance through Adobe Experience Cloud.
AI-powered content and asset management.
- Adobe Experience Manager Assets. A scalable, cloud-native digital asset management (DAM) solution designed to make content creation and delivery more efficient. And now with native integrations into Adobe Express and Adobe Firefly, teams can harness the power of generative AI to quickly access, edit and reuse assets to create personalised customer experiences. Learn more
- Adobe Experience Manager Sites. The industry leading content management system (CMS) helps you to deliver the right content for every customer touchpoint with a modern, composable architecture. Marketers and developers can quickly create & build with known tools of choice. Learn more
Real-time customer profiles, real-time experiences
Adobe Real-Time Customer Data Platform (CDP) unifies disconnected online and off-line data in real time to create actionable, unified customer profiles that enable you to deliver personalised B2C and B2B engagements across the customer life cycle.
- AI/ML powered workflows. Purpose built for marketers to identify opportunities with audiences and drive results.
- Trusted governance framework. Safely ingest, manage and activate first-, second-, third-party data.
- Natively connected. Natively integrate with other applications for analytics, orchestration and so much more.
B2B and B2C marketing automation
Whether you’re reaching a new account or marketing to your loyal consumers, Adobe automation lets you reach them with relevant, timely and engaging experiences.
- Adobe Marketo Engage. An all-in-one B2B marketing platform that lets you deliver the right campaigns to your target accounts and manage leads to help your sales team win. Learn more
- Adobe Journey Optimizer. A single canvas for managing omnichannel campaigns and one-to-one offers for millions of customers. Learn more
Analytics for every team
Adobe AI-driven analytics make sophisticated analysis accessible to any team. Whether you’re a marketer, product manager or an IT professional, Adobe helps you to understand your business better.
- Adobe Analytics. Mix, match and analyse data from any digital touchpoint along the customer journey to discover insights that let you understand what’s happening across your digital channels. Learn more
- Adobe Customer Journey Analytics. Connect and standardise all customer data for a complete picture of your customers’ journeys across all your engagement channels — online and off-line. Use AI to improve the speed of insights so you can make data-driven decisions in an instant. Learn more
- Adobe Product Analytics. Give product teams the tools to easily surface deep insights from unified data and customer profiles so they can quickly deliver better product experiences. Learn more
End-to-end B2B and B2C digital commerce
Adobe Commerce is a flexible and scalable commerce platform that lets you deliver relevant shopping experiences for all your B2B and B2C brands from one place.
- A single interface. Manage multiple shop fronts, brands, currencies and business models from one interface.
- Endless growth and agility. Adapt quickly to business and customer expectations on an API-first, enterprise cloud platform with powerful developer tools.
- Native AI. Use embedded AI to deliver more accurate search results and product recommendations and boost conversions.
Beyond project management
Adobe Workfront gives you collaborative and simplified workflows that help cross-functional teams complete projects, launch campaigns and deliver more — faster.
- Boost capacity. Accelerate work with templates, cross-product automated workflows and real-time oversight.
- Align projects to business goals. Define busines goals, connect tasks to strategies and analyse incoming requests against priorities.
- Digital stakeholder reviews. Review, comment and approve projects with online tools and support for collaborative work.
Not sure which Adobe product is best for your team?
We can help with just a few clicks.
Business solutions from Adobe — the digital experience leader.
Experience-led growth
Today, increased conversions, better retention and higher-dollar transactions are the result of seamless customer experiences. Adobe Experience Cloud gives you the insights and the tools to create the individual and engaging experiences they’re looking for — the ones that drive growth for your B2B or B2C business.
Content supply chain
The demand for personalised content keeps growing. The good news is you can build a scalable and efficient content supply chain with the help of Adobe GenStudio. This powerful solution combines the best of content ideation, creation, production and activation with the powers of generative AI.
Personalisation at scale
Customers expect their experiences with a brand to be relevant and timely. Experience Cloud lets you reach every customer with engaging, personalised experiences — right when they need it. Our technology gives you real-time unified data and insights, connected customer journeys and AI-assisted workflows for one-to-one moments and planned campaigns.
B2B marketing
Experience Cloud lets you deliver account-based experiences that differentiate your brand. Advanced features such as real-time data and account profiles and AI-driven workflows make every customer interaction relevant and let you deliver a seamless digital journey that’s directly integrated with the sales process.
Adobe once again named a Leader in the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms.
We're honoured to be positioned as a Leader in every Gartner® Magic Quadrant™ for Digital Experience Platforms for the past six years.
Adobe Experience Cloud is transforming the world’s biggest brands.
“By combining data-driven personalisation with content personalisation, we will have hit the Holy Grail of marketing. And as it has been since 2018, Adobe’s technology will be the backbone of that journey.”
Kavin Mistry
Head of Digital Marketing and Personalisation
