ADOBE EXPERIENCE CLOUD FOR BUSINESS

The enterprise technology defining digital experiences.

Supercharge your digital experiences with an end-to-end suite of digital marketing tools built on the only platform designed for personalization at scale. With Adobe Experience Cloud, generative AI and real-time insights power seamless content management and one-to-one activation. That’s why enterprise experience runs on Adobe.

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Adobe Sensei GenAI —
Welcome to the future of marketing.

Adobe Sensei GenAI is the industry’s only generative AI built to power end-to-end marketing. Marketers can use an AI assistant and natural language prompts to create and modify assets, personalize copy, connect workflows, summarize data, and engage with customers in more meaningful ways.

  • Move faster and do more. Generate on-brand, high-performing content and optimized audiences and journeys that improve every customer experience.
  • Perfect and deliver. Apply your team’s strategy and creativity to guide and enrich Sensei GenAI outputs so marketers can improve every “next customer interaction.”
  • Optimize performance. Use AI-powered insights to learn what performs best and continually improve with the help of Sensei GenAI.

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Explore all Adobe Experience Cloud products.

  1. Adobe GenStudio
  2. Content management
  3. Customer data platform
  4. Campaign management
  5. Analytics
  6. Commerce
  7. Workflow management
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Efficiently create, deliver, and optimize content.

Adobe GenStudio is an integrated, generative AI-powered solution that lets any enterprise supercharge and simplify their content supply chain. From content ideation to creation, production, and activation, Adobe GenStudio enables marketers to:

  • Rapidly create content with Adobe Firefly generative AI and Adobe Express in a simple-to-use interface that is connected to enterprise data and workflows.
  • Create enterprise content and enable re-use through a single enterprise portal that encompasses Adobe Workfront, Adobe Experience Manager, and Adobe Creative Cloud.
  • Activate content across channels and immediately gain insights into content performance through Adobe Experience Cloud.

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AI-powered content and asset management.

  • Adobe Experience Manager Assets. A scalable, cloud-native digital asset management (DAM) solution designed to make content creation and delivery more efficient. And now with native integrations into Adobe Express and Adobe Firefly, teams can harness the power of generative AI to quickly access, edit, and reuse assets to create personalized customer experiences. Learn more
  • Adobe Experience Manager Sites. The industry leading content management system (CMS) helps you deliver the right content for every customer touchpoint with a modern, composable architecture. Marketers and developers can rapidly create & build with known tools of choice. Learn more

Real-time customer profiles, real-time experiences

Adobe Real-Time Customer Data Platform (CDP) unifies disconnected online and offline data in real time to create actionable, unified customer profiles that enable you to deliver personalized B2C and B2B engagements across the customer life cycle.

  • AI/ML powered workflows. Purpose built for marketers to identify opportunities with audiences and drive results.
  • Trusted governance framework. Safely ingest, manage, and activate first-, second-, third-party data.
  • Natively connected. Natively integrate with other applications for analytics, orchestration, and so much more.

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B2B and B2C marketing automation

Whether you’re reaching a new account or marketing to your loyal consumers, Adobe automation lets you reach them with relevant, timely, and engaging experiences.

  • Adobe Marketo Engage. An all-in-one B2B marketing platform that lets you deliver the right campaigns to your target accounts and manage leads to help your sales team win. Learn more
  • Adobe Journey Optimizer. A single canvas for managing omnichannel campaigns and one-to-one offers for millions of customers. Learn more

Analytics for every team

Adobe AI-driven analytics make sophisticated analysis accessible to any team. Whether you’re a marketer, product manager, or an IT professional, Adobe helps you understand your business better.

  • Adobe Analytics. Mix, match, and analyze data from any digital touchpoint along the customer journey to discover insights that let you understand what’s happening across your digital channels. Learn more
  • Adobe Customer Journey Analytics. Connect and standardize all customer data for a complete picture of your customers’ journeys across all your engagement channels — online and offline. Use AI to improve the speed of insights so you can make data-driven decisions in an instant. Learn more
  • Adobe Product Analytics. Give product teams the tools to easily surface deep insights from unified data and customer profiles so they can quickly deliver better product experiences. Learn more

End-to-end B2B and B2C digital commerce

Adobe Commerce is a flexible and scalable commerce platform that lets you deliver relevant shopping experiences for all your B2B and B2C brands from one place.

  • A single interface. Manage multiple storefronts, brands, currencies, and business models from one interface.
  • Endless growth and agility. Adapt quickly to business and customer expectations on an API-first, enterprise cloud platform with powerful developer tools.
  • Native AI. Use embedded AI to deliver more accurate search results and product recommendations and boost conversions.

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Beyond project management

Adobe Workfront gives you collaborative and simplified workflows that help cross-functional teams complete projects, launch campaigns, and deliver more — faster.

  • Boost capacity. Accelerate work with templates, cross-product automated workflows, and real-time oversight.
  • Align projects to business goals. Define busines goals, connect tasks to strategies, and analyze incoming requests against priorities.
  • Digital stakeholder reviews. Review, comment, and approve projects with online tools and support for collaborative work.

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Not sure which Adobe product is best for your team?

We can help with just a few clicks.

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Business solutions from Adobe — the digital experience leader.

Adobe solutions integrate our best-in-class products to help you tackle pressing business challenges.

Experience-led growth

Today, increased conversions, better retention, and higher-dollar transactions are the result of seamless customer experiences. Adobe Experience Cloud gives you the insights and the tools to create the individual and engaging experiences they’re looking for — the ones that drive growth for your B2B or B2C business.

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Content supply chain

The demand for personalized content keeps growing. The good news is you can build a scalable and efficient content supply chain with the help of Adobe GenStudio. This powerful solution combines the best of content ideation, creation, production, and activation with the powers of generative AI.

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Personalization at scale

Customers expect their experiences with a brand to be relevant and timely. Experience Cloud lets you reach every customer with engaging, personalized experiences — right when they need it. Our technology gives you real-time unified data and insights, connected customer journeys, and AI-assisted workflows for one-to-one moments and planned campaigns.

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B2B marketing

Experience Cloud lets you deliver account-based experiences that differentiate your brand. Advanced features such as real-time data and account profiles and AI-driven workflows make every customer interaction relevant and let you deliver a seamless digital journey that’s directly integrated with the sales process.

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Adobe once again named a Leader in the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms.

We're honored to be positioned as a Leader in every Gartner® Magic Quadrant™ for Digital Experience Platforms for the past six years.

Read the report

Adobe Experience Cloud is transforming the world’s biggest brands.

“By combining data-driven personalisation with content personalisation, we will have hit the Holy Grail of marketing. And as it has been since 2018, Adobe’s technology will be the backbone of that journey”

Kavin Mistry

Head of Digital Marketing and Personalisation

Read case study

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