AMP Drives High-Impact Cross-Channel Journeys with Adobe Journey Optimizer

ON DEMAND

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About the Session

Discover how AMP transformed its martech stack to unify data, enabling personalized marketing and seamless cross-channel journeys with Adobe Journey Optimizer. Bonnie Thorn, head of Digital and Customer, and Sylvia Lam, Communications Delivery manager, share how AMP drove strategic outcomes, enhancing engagement across superannuation and banking. Learn how they delivered next-best interactions, enhanced home loan retention, and launched tailored campaigns and newsletters. Gain insights into building multistep journeys while maintaining trust and consent compliance for exceptional, data-driven experiences.

Key takeaways:

  • Unifying customer data and personalizing at scale to drive impactful outcomes
  • Delivering strategic use cases that meet business goals with Adobe Journey Optimizer
  • Ensuring trust and compliance while driving influential campaigns

Technical Level: General Audience

Track: Customer Journey Management

Presentation Style: Case/Use Study

Audience: Campaign Manager, Digital Marketer, Audience Strategist, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Business Decision Maker, Email Manager, Marketing Technologist, Omnichannel Architect

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