Closed captions in English coming soon.
Bringing It All Together: Advancing Personalization in Financial Services
In-Person On-Demand Session
Bringing It All Together: Advancing Personalization in Financial Services - S915
Speakers
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Head of Digital and Customer, AMP
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Sr. Director, Industry Strategy Financial Services, Adobe
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SVP, Personalization Enablement at Truist, Truist Bank
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Session Resources
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About the Session
The financial services industry is complex and risk-averse, which can slow digital transformation and personalization efforts. The challenges aren’t just technical but also related to change management, modernizing platforms, introducing AI, and rethinking operating models to improve collaboration and alignment. Hear from industry leaders about their journey in navigating complex processes to successfully implement and adopt Adobe applications to accelerate their personalization initiatives.
Key takeaways:
- The latest financial services findings from Adobe’s Digital Trends report
- How to establish organizational readiness for delivering personalization and prioritize use cases that drive impact
- Here from industry leaders about how they advanced their personalization efforts and what they learned along the way
Industry: Automotive, Financial Services
Technical Level: General Audience
Track: Customer Journey Management , Unified Customer Experience
Presentation Style: Case/Use Study
Audience: Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Marketing Analyst
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