Unlocking High-Quality Content to Fuel the Marketing Funnel

Keeping up with content demands is expensive and time-consuming, which is why it's critical to empower your creative teams with the time and tools they need to produce high-quality assets that can scale across your entire marketing funnel. Get a glimpse of what goes on behind the scenes with the Frame.io marketing and production teams to learn how they craft rich, engaging stories that can feed the full marketing ecosystem — from social cutdowns, to video ads, to stills for the blog and product guides, and more.

Key takeaways:

• Blueprint for how to communicate and align on vision in pre-production
• Producing videos and derivative content that can deliver higher ROI on full-funnel campaigns
• Building a media supply chain that drives success across the whole marketing organization

Industry: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Government, High Tech, Media, Entertainment, and Communications, IT Professional Services, Retail, Telecommunications, Travel, Hospitality, and Dining, Distribution/Wholesale

Technical Level: Beginner to Intermediate

Track: Workflow and Planning, Content Supply Chain

Presentation Style: Case/Use Study

Audience: Campaign Manager, Digital Marketer, Marketing Executive, Operations Professional, Project/Program Manager, Marketing Practitioner, Content Manager, Designer, Omnichannel Architect, Social Strategist, Team Leader