Beyond the Hype: Reengineering Marketing for the Post-AI Enterprise

The rise of AI promises transformative possibilities, but many consumers already fear it could accelerate “platform decay” and prioritize profits over people. These concerns aren’t unfounded — history has shown us how unchecked innovation can erode trust, degrade experiences, and stifle competition. We’ll tackle the real challenges behind AI adoption. With the technology itself becoming inevitable, we’ll evaluate the practical steps to ensure revenue growth while preserving the integrity of business, brand, and customer.

Key takeaways:

• Why your people, not AI, are the biggest hurdle to delivering enriched customer experiences, and how to bridge the gap between ambition and execution
• How to break down data siloes by addressing the political, not just technical, barriers within your organization
• Using AI as a force multiplier for hyper-personalization, faster time to market, and to stay ahead of customer needs

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Industry: Advertising/Publishing, Consulting/Agency, Media, Entertainment, and Communications

Technical Level: General Audience

Track: Workflow and Planning, Generative AI

Presentation Style: Thought Leadership

Audience: Digital Marketer, IT Executive, Marketing Executive, Data Scientist, Project/Program Manager, Marketing Practitioner, Data Practitioner, IT Professional, People Manager, Team Leader