How Eptura Optimizes User Journeys with AI-Powered Chat

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About the Session

Your website is a critical component of the user journey, providing engaging and informative details about your organization and keeping existing customers informed. Ensuring it delivers the right information at the right time keeps both prospects and customers engaged, which is a top priority for any organization. Discover how Eptura leverages the generative power of AI and Adobe Dynamic Chat to create seamless, personalized, and effective user experiences. 

This session explores: 

  • Real-life Examples: See how we successfully support customers during critical transitions like web migrations and rebranding exercises. 

  • Multi-channel Campaigns: Use customized messaging and segmentation to enhance your multi-channel campaign efforts. 

  • Best Practices: Gain insights into the best use cases for Dynamic Chat to streamline and improve user journeys. 

Industry: High Tech, Industrial Manufacturing

Technical Level: Beginner to Intermediate

Track: B2B Marketing

Presentation Style: Case/Use Study

Audience: Campaign Manager, Digital Marketer, Operations Professional, Marketing Practitioner, Marketing Operations , Marketing Technologist

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