ADOBE DYNAMIC CHAT
Conversational marketing to qualify buyers faster.
Generate more leads, boost conversion, and accelerate sales cycles. Dynamic Chat lets you engage and qualify buyers faster – all with generative AI-powered conversations.
Add generative AI and conversational marketing to your demand generation strategy.
Adobe Dynamic Chat is an end-to-end conversation automation tool that expands Marketo Engage's B2B marketing capabilities and gives customers multiple ways to independently engage with your site, book meetings, and get answers to questions.
- Real-time audiences
- Omnichannel conversations
- Automation & personalization
- Sales engagement
- Routing & meetings
- Reporting
Reach the right audiences.
Use real-time cross-channel data to segment audiences and deliver relevant conversations to prospects.
- Dynamic lead- and account-based targeting. Include and exclude customers automatically from conversations based on lead and account attributes.
- Account-based marketing data. Personalize conversations using named account lists and route them to the appropriate teams.
- Buying group targeting. Pinpoint buying group members with personalized dialogues based on account roles and buying group journeys.
- CRM data integration. Refine audience segments using existing CRM data.
Engage with customers anywhere.
Deliver multiple types of brand-safe conversational experiences across digital channels.
- Generative AI chat. Provide customers and prospects with on-brand conversations using a chatbot trained with sales, marketing, and product knowledge.
- Automated and live chat. Let site visitors find answers through automated chat using question prompts and discussion topics. Or connect them with live agents assisted by brand-safe generative AI responses that can be pre-approved.
- Conversational forms. Turn forms, landing pages, and emails into meeting booking tools that can also suggest next-best actions for your customers to take — such as getting a demo or joining a webinar.
- Conversational flows SDK. Embed conversational experiences across any digital channel with a developer-friendly SDK.
Create, customize and automate conversations.
Easily create and launch personalized conversations with templates, generative-AI responses and rules-based automation.
- Campaign management. Use drag-and-drop dialogue cards and templates or clone entire programs to create campaigns.
- Personalized greetings. Use generative AI and dynamic lead- and account-based personalization fields from Marketo Engage to tailor your conversations.
- Assisted marketing responses. Use generative AI to produce a customized collection of questions and answers, all pre-approved by marketing, for use inside generative AI chat campaigns in minutes.
- In-the-moment responses. Enable real-time AI-generated responses trained on your data and controlled by filters you define rather than building a full library of pre-approved responses.
- Automation triggers. Activate Dynamic Chat campaigns based on real-time engagement inside of Marketo Engage campaigns and vice versa.
Give sales a real-time assist.
Sales can take advantage of live chat with pre-approved or generative AI-powered responses and real-time insights to maximize their chances of success.
- Sales agent workbench. Offer a dedicated inbox to manage live chat, analyze real-time engagement, view integrated CRM insights, and understand previous marketing activity.
- Conversation summaries. Equip sales agents with AI-generated conversation summaries, including insights on discussion topics ahead of meetings to reduce prep time.
- Assisted sales responses. Let reps respond accurately and quickly during live conversations using on-brand responses generated by AI and pre-approved by marketing.
- Generative AI sales shortcuts. Provide live chat agents with faster ways to access and edit AI-generated responses and search for content to send to buyers.
Drive better meetings and follow-ups.
Support your target account strategy through smart scheduling, routing, and insights.
- Meeting scheduler. Let qualified site visitors book meetings during any type of dynamic chat conversation on any digital channel written in HTML, CSS, or JavaScript.
- Calendar integrations. Integrate sales agents’ calendars to show visitors real-time meeting availability.
- Sales routing. Route conversations and meeting bookings across sales teams evenly or based on custom rules. Use target account lists from ABM data inside Marketo Engage for accurate message delivery.
- Marketo Engage Sales Insight activities. Send real-time chat activity, meeting bookings, and AI generated conversation summaries to sales account owners inside your CRM.
Get insight into pipeline and revenue impact.
Understand how your conversational marketing programs affect the bottom line through advanced analysis and deep insights.
- Generated insights and analytics. View AI-generated insights and summaries of your campaigns, including most asked questions, topics of interest, and most engaging content.
- Automated chat reporting. Understand which automated dialogues triggered the most engagement, booked the most meetings, and initiated the most live-chat conversations.
- Live chat and agent reporting. Generate sales agent and team activity breakdowns.
- Meeting performance. Get a view of all meetings, including the chat dialogues, sales agents, and webpages that booked the most meetings.
- Integrated attribution. Compare chat revenue with other channels and campaigns using existing Marketo Engage reporting and attribution capabilities.
Discover the Adobe advantage.
Built-in and ready in minutes
Deploy chat campaigns quickly using generative AI and existing Marketo Engage capabilities.
More than just a chatbot
Turn landing pages and forms into conversations and booked meetings with the click of a button.
Exclusive Marketo Engage capabilities and integrations
Get access to Marketo Sales Insight, Smart Lists, landing pages, form builder, and Adobe Audience Sync to unlock Adobe-only chat use cases.
Generative AI designed for B2B
Engage customers in a personalized manner using unique B2B data and generative AI workflows designed for sales and marketing, with governance at the core.
Learn more about Adobe Dynamic Chat.
Content as a Service v3 - Dynamic chat - Thursday, January 16, 2025 at 16:49
