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Surviving the Go-to-Market Crisis: Leveraging AI for Customer Loyalty
Online Session
Surviving the Go-to-Market Crisis: Leveraging AI for Customer Loyalty - OS927
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About the Session
With rising customer acquisition costs and a volatile market, marketers must shift focus to retention and nurturing. AI isn’t just a buzzword — it’s a transformative tool that helps personalize experiences, expand customer bases, and build stronger communities. Gonzalo Wynter, Kaltura’s strategic account executive, showcases how an AI-powered marketing flywheel blending webinars, virtual events, podcasts, customer hubs, and content repurposing capabilities, not only fosters internal growth but can be used as a key driver to create personalized, community-oriented experiences that build loyalty and expand relationships.
Key takeaways:
- Leveraging AI for scalable, personalized digital experiences
- Using AI to repurpose content and maximize its reach and effectiveness
- Building and engaging communities to foster customer loyalty
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Technical Level: General Audience
Track: B2B Marketing , Customer Acquisition, Generative AI
Presentation Style: Case/Use Study
Audience: Digital Analyst, Digital Marketer, Marketing Executive, Audience Strategist, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Content Manager, Marketing Technologist
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