Drive Intelligent Activation and Effective Marketing at Scale with AI in Real-Time CDP

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Drive Intelligent Activation and Effective Marketing at Scale with AI in Real-Time CDP - OS512

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About the Session

Discover how Adobe Real-Time CDP leverages AI to revolutionize customer experiences. Explore the cutting-edge AI-powered features embedded in Adobe’s CDP, from intelligent data segmentation and audience predictions, to personalized real-time activation at scale. Learn how AI Assistants help marketers and how data engineering teams can work more efficiently and boost productivity by leveraging a powerful conversational interface that optimizes audiences and campaign performance. Whether you’re looking to streamline your marketing efforts or build a 1:1 relationship with every customer, Adobe’s gen AI and predictive AI solutions in Real-Time CDP offer the comprehensive tools to transform your digital marketing strategy.

Technical Level: General Audience

Track: Customer Data Management

Presentation Style: Thought Leadership

Audience: Advertiser, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Marketing Practitioner, Marketing Analyst, Data Practitioner, IT Professional, Marketing Technologist

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