Your Data Warehouse + Intelligent Activation: The Power Couple for In-The-Moment Experiences

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About the Session

Companies need the right tools that can offer a holistic and flexible approach to their customer data strategy. Find out why CDPs and federated datasets are powerful tools for delivering great customer experiences in-the-moment and learn how to select the right data management approach for your business and what you can do now to prepare for organizational success.

In this session, we discuss:

  • The importance of building a long-term strategy for customer data accessibility, management, and activation
  • How to expand access to critical data to create high-value audiences for more effective marketing
  • Minimizing data duplication to create privacy-centric and productive engagement workflows

Industry: Consumer Goods, Retail, Telecommunications

Technical Level: General Audience

Track: Customer Data Management, Unified Customer Experience

Presentation Style: Tips and Tricks

Audience: Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Marketing Practitioner, Marketing Operations , IT Professional, Marketing Technologist

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