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Elevate and Empower Teams with Agentic AI for Exceptional Experiences

Speakers
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VP, Global Design, The Coca-Cola Company
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VP, Global Marketing Technology, The Coca-Cola Company
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SVP, Experience Cloud, Platform and Products, Digital Experience, Adobe
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Sr. Data Scientist, Adobe
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Vice President, Adobe
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Director, Product Management, Brand Concierge, Adobe
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Session Resources
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About the Session
Elevate and empower your CX teams with AI that transforms creativity, personalization, and productivity. Discover how Adobe is revolutionizing customer experiences with generative AI and agentic innovation. This keynote will showcase real-world success stories, including Coca-Cola’s innovative approach, and highlight Adobe’s commitment to responsible AI. Learn how intelligent agents, purpose-built for CX, free teams to focus on strategy and innovation while delivering personalized, impactful experiences at scale. Don’t miss this opportunity to see the future of marketing in action.
Technical Level: General Audience
Track: Developers , Generative AI
Presentation Style: Thought Leadership
Audience: Campaign Manager, Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Data Scientist, Web Marketer, Project/Program Manager, Product Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations , Commerce Professional, Content Manager, Data Practitioner, Designer, IT Professional, Legal/Privacy Officer, Marketing Technologist, People Manager, Social Strategist, Business Development Representative, Team Leader
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